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Spurs in talks with Google over stadium naming rights

Tottenham are in talks with Google over a potential naming-rights deal for the club’s Tottenham Hotspur Stadium.

Spurs moved into their state-of-the-art new stadium in 2019 and chairman Daniel Levy discussed the prospect of reaching a sponsorship agreement regarding the naming rights to the venue at that time.

 

No agreement has been reached in the three-and-a-half years since the ground was opened, but The Athletic are reporting that Spurs are now in talks with Google over a potential deal.

The search engine are one of the most valuable companies in the world and a deal would represent a huge boost for Spurs as the club look to increase their revenue and provide further backing to Antonio Conte.

Google have reached a number of sport-related sponsorship agreements in recent years, including various deals in American sports and the McLaren Racing Formula 1 team, announced earlier this year.

The Tottenham Hotspur Stadium is an appealing venue to sponsor for Google, given the large audiences for Premier League and Champions League football and its usage for different sporting events, including NFL fixtures. It has also been used to host world championship boxing, large music concerts and rugby league’s Challenge Cup Final.

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