Arsenal director Josh Kroenke insists the club’s summer spending spree wasn’t a reaction to public unrest amongst the club’s supporters.
Arsenal were amongst the Premier League’s biggest spenders this summer, spending a total of £138m on six new signings including breaking the club’s transfer-record to sign Lille winger Nicolas Pepe in a £72m deal.
The club’s expensive foray into the transfer market came after they failed to secure Champions League football for a third consecutive season, Unai Emery’s side finishing fifth in the Premier League and losing 4-1 to London rivals Chelsea in the Europa League final.
Kroenke, son of owner Stan, has revealed that disappointment led to the club’s proactive approach to the transfer market and insists the club’s significant financial outlay was not as a result of growing unrest.
“I would say that if you’re reacting and doing club record signings based on public opinion, you’re not going to go very far as a club,” he told the BBC.
“We weren’t reactive this summer, we were actually proactive.
“It was unfortunate that the summer unfolded publicly the way it did with some of the supporters groups. I tried to answer some of their concerns to the best of our ability.
“The transfer market is an evolving, living, breathing thing. We identified key targets, worked on those deals and over time we were able to execute them.
“That’s hopefully a sign of encouragement for Arsenal fans that, when we’re out in the market place, you might never know what we’re thinking and you could be surprised by some of the names that come up.
“As for January, I don’t want to get ahead of ourselves. We’ve got to evaluate some things in the short term and figure out where we might need to address going forward, so when January does roll around we’re going to be proactive again.”