Tottenham Hotspur have announced the name of their brand new stadium….and its very dull.
Spurs are just weeks away from opening their brand new £850 million, 62,000 seater home, which will be one of the most modern stadiums in Europe.
While its main purpose is of course to be the home stadium of Tottenham Hotspur, the ground has also been designed to be multi-purpose, with NFL games and concerts all set to be hosted there.
The North London club have been playing their home games at Wembley for the last 12 months while their new stadium is finalised, and with Mauricio Pochettino’s side set to play their first Premier League game at their new home against Liverpool on September 15.
As preparations for the new season commence, the club have now announced their new stadiums name…Tottenham Hotspur Stadium.
New home, new identity.
Unveiling our #SpursNewStadium brand identity.
— Tottenham Hotspur (@SpursOfficial) July 26, 2018
While the new stadium partially overlaps the site of their old stadium, the club have decided against using the name White Hart Lane as the name for their new arena, much to the disappointment of their fans.
It is expected that the club will eventually sell the naming rights to their new ground to to generate additional revenue, but for now, this rather underwhelming name will have to do.
A Spurs statement read: “We are delighted to unveil our new stadium brand identity.
“As well as becoming a new, world-famous home for Tottenham Hotspur, our new stadium will also stage NFL matches, concerts and other major events, as we look to create an iconic global sports and entertainment destination in Tottenham.
“Our new stadium will currently be known as Tottenham Hotspur Stadium with the ‘A’ of the word ‘Stadium’ stylised to create an arrow pointing north, to represent our proud North London heritage.
“Further nods to our history can be found throughout the stadium, with club mottos adorning the elevations of the building along with our distinguished cockerel crest cast in concrete around the stadium perimeter.
“Inside, you will find feature bars such as The Shelf and The White Hart, as well as the polished concrete floors made from crushed aggregate taken from our beloved former home, White Hart Lane.”