Premier League clubs are set to be banned from promoting gambling on their social media accounts, with new rules set to come into effect.
Football and gambling have often gone hand in hand in the past, yet recent years has seen a movement to try and sever ties between the sport and the gambling industry due to its potentially destructive impact on both fans and at times, players.
While their remains a number of top-flight sides with sponsorship deals with betting sites, recent stories have suggested that the government could go far as to ban gambling firm sponsors on shirts, due to increasing issues of betting addiction.
Championship club Derby County drew criticism during the signing of Wayne Rooney in 2019, the now Rams boss handed the number 32 shirt as a link to the club’s gambling firm sponsor 32Red, with accusations that the company funded the move for the former England international.
Equally, Arsenal drew the wrath of many after promoting their “official betting partner” before their FA Cup clash with Southampton last month.
According to the Independent, that has led to the Betting and Gaming Council (BGC) to introduce new measures, in order to prevent any similar social media posts.
The BGC’s new rules would prevent clubs from posting links to any betting sites on their social media accounts, as well as banning any display of odds/bonuses which cannot be targeted to just over-18’s.
As per BGC Chairman Brigid Simmons, the major concern is that “children may be exposed to betting adverts on twitter”, thus making it irresponsible for football clubs to promote gambling on their official social media accounts.
After receiving criticism for their recent, controversial post, an Arsenal spokesperson stated that they have a “commitment to promote safe and responsible gambling”.
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