Gary Neville has made the surprise admission that he thinks Manchester United should sell the naming rights to Old Trafford, but only if the it means ticket prices are dropped.
During his time at the club, Manchester United‘s executive vice chairman Ed Woodward has negotiated a whole host of lucrative sponsorship deals, ranging from their massive shirt deal with Chevrolet to deals with their ‘Official Global Lubricant partner,’ ‘Official Tyre partner’ and ‘Official Mattress and Pillow partner,’ to name but a few.
One thing that the club have refused to do though is sell the naming rights to their historic ground, something which would likely see fan fury against Woodward and the clubs owners, The Glazer family, ramped up to new levels.
However, in a surprising stance, club legend Gary Neville has admitted he would personally make the controversial move of selling Old Trafford’s — naming rights if it were to bring down the cost of tickets.
“The Glazer family, and to be fair, they’ve said it for correct reasons, have said that they’ll never put naming rights on Old Trafford, the brand of Old Trafford,” Neville said on Stan Collymore’s Last Word Podcast.
“I would sell the naming rights to Old Trafford if I was at Manchester United for £60, £70, £80 million-a-year.
“On the understanding that all of the money generated – £800m over ten years – would mean that the whole of the Stretford End would be £10 or £12 to get in, and a proportion of those tickets would go to young people.”
“It’s the first time I’ve made that suggestion, but I’ve thought it for many, many years,” Neville added.
“You would consult with the fans, you’ve sold sponsorships in every other area of the club.
“Old Trafford is an iconic stadium in name. I’ll never change calling it Old Trafford.”