Manchester United legend Andy Cole has explained why his former club can no longer attract top talent, amid rumours regarding the likes of Erling Haaland.
With United looking set to once again miss out on the Premier League title, attention has turned to who they will be bringing in this summer, as they look to try and close the gap between themselves and league leaders Manchester City ahead of next season.
The Red Devils are rumoured to be in the market for a new centre-back, as well as a top class centre-forward, Sevilla defender Jules Kounde and Borussia Dortmund starlet Haaland just two of the names being mentioned as potential targets.
While the financial implications of the ongoing pandemic may inhibit United’s spending in the transfer window, they will also have to contend with the rest of Europe’s elite in the pursuit of their key targets.
According to former United forward Andy Cole – who won five league titles in his time at Old Trafford – Ole Gunnar Solskjaer’s side can no longer attract the world’s best talent, as they are not yet in a position to guarantee titles and silverware to potential signings, unlike their rivals.
“To get these guys to come, Haaland for instance, you’ve got to entice them with something,” Cole told the Mirror.
“You’ve got to entice them with the possibility of winning silverware or being a year away from it.
“These guys are going to have other options, possibly Manchester City, Liverpool, Chelsea, Real Madrid, maybe Barcelona.
“If you’re playing and have the option of all these clubs, where would United really figure at this moment in time?
“Even though I love United, I don’t think the club now can ride on its name alone, especially when you’re trying to bring these players in.
“It’s not like when I signed for United. We have to be brutally honest, back then everybody wanted to go there.
“We’re talking 2021 now. Does everyone want to go to United now? I’m not quite sure everyone wants to now.
“Football’s such a short career now and everybody wants to win,”