As a way of attracting new customers, bookmakers and online betting sites provide bet 10 get 40 offers – and other similar promotions – to anyone who registers a new account.
You can use these free bet credits to try out new sports and bet types, test strategies or simply as a means of betting without any risk to your bankroll.
In this article, we’ll show you how to claim these offers and maximise the potential that they offer.
As mentioned, these bet 10 get 40 offers are available right now from some of the UK’s most reputable online betting sites.
Use the table below to help decide which of these offers are right for you.
| Bookmakers Details | TalkSports Bet | William Hill | Unibet |
|---|---|---|---|
| Bonus Details | Football Welcome Offer – Get up to £40 in Footy Free Bets | £40 Free Bets Welcome Offer | Bet £10 & Get £40 Sports & Casino Bonus |
| Min. Odds | 1/1 | 1/2 | Evens |
| Minimum Deposits | £20 | £10 | £10 |
| Free Bets Amount | £40 Free Bets | 4 x £10 | £10 bet builder, £10 accumulator, £20 casino bonus |
| Free Bet Validity | 7 days | 7 days | 7 days |
| Unique Features | Odds boosts | Daily promotions | Sports/casino hybrid |
TalkSport Bet is a relatively new name in the UK betting scene, built on the brand power of TalkSport, the popular sports media outlet. Its clear strength is its football focus, appealing directly to fans who primarily bet on football markets. The platform also offers odds boosts and targeted football promotions, which add value for punters in that space.
On the other hand, its offer and sportsbook are narrower than those of more established bookmakers like bet365 or William Hill, meaning variety across sports is limited. The higher minimum deposit requirement (£20) compared to many competitors also makes it less accessible for complete beginners who want to start small.
TalkSport Bet’s offer is attractive for dedicated football fans who don’t mind depositing more to unlock the higher reward. It is less suitable for casual or variety-seeking punters.
| Pros | Cons |
|---|---|
| Up to £40 in football free bets (generous value) | Football-only restriction |
| Odds boosts and football-focused promotions | Higher minimum deposit (£20) |
| Simple, mobile-focused platform | Must bet at odds of 1/1 or greater |
| Brand tied to popular TalkSport media | Free bets expire after 7 days |
For football-first punters, TalkSport Bet’s offer can be rewarding if you’re ready to commit at least £20 right away. For casual bettors, however, the restrictions and short expiry make it less forgiving than offers from bigger bookmakers.
William Hill is another leading bookmaker with £40 in free bets available to new customers.
This William Hill 10 for 40 offer requires new customers to register using promo code Q40, before depositing using Visa or Mastercard and placing a qualifying bet at minimum odds of 1/2 or longer.
Once that qualifying wager has settled, you will receive four £10 free bet credits.
Anyone that claims the William Hill 10 for 40 promotion will enjoy the perks of betting with one of the oldest and most established bookmakers in the UK.
“One of the best apps on the market – smooth, well structured, working. Frequent promotions. Excellent sportsbook.” Miro, TrustPilot (2025)
The Unibet bet 10 get 40 offer is unique in that it combines free bets and a casino bonus together.
Register and opt into the bonus, before depositing £10 into your account using a debit card.
Place a £10 qualifying bet on any sport at minimum odds of evens; this wager must settle within seven days of claiming the Unibet bet 10 get 40 offer.
Once settled, you will receive a free £10 bet builder, a free £10 accumulator and £20 in casino bonuses.
This is particularly handy, as Unibet – in my opinion – is one of the best online casinos that comes with a quality sportsbook attached; you can enjoy both with a single login and bankroll.
“Highly recommended bookie, offers a good range of bets and do BOG, also quickest withdrawals of any bookmaker.” Phil Spires, TrustPilot
There are many advantages to punters of claiming bet 10 get 40 offers; I personally have used many of them over the years.
From my experiences, here’s five things you should know:
So that’s some things to consider about bet 10 get 40 offers. And now here’s a look at the best of those bonuses that you can claim right now.
All of the best free bets offers have two things to be aware of: the ‘trigger’ and the terms and conditions.
In the case of all the bet 10 get 40 offers I have mentioned in this guide, the trigger is always the same:
Once you have completed these steps and your qualifying bet has settled, then you’ll receive your free bets.
Remember, each offer has unique terms and conditions. These include expiry dates on your free bets, which sports/markets are eligible, wagering requirements and so on.
After receiving your free bets, you have decisions to make: how are you going to use them? On what sports? Which strategy will you follow?
Some players will use their free bets on longshot outsiders or big odds outsiders. Why? Because they can do so without any risk to their bankroll.
Personally, I only claim offers from bookmakers I want to use for the long haul. So, I use free bet bonuses to try and build a bankroll – placing on shorter odds selections in markets with less variance, ideally where there’s only two outcomes.
Examples of those include match winner (where the draw isn’t possible) and two-way markets like handicaps, over/under goals, total points etc.
I have used bet 10 get 40 offers on football many times.
My strategy, whether you choose to follow it or not, is to bet on odds-on selections in two-way markets, such as Both Teams to Score, Over/Under 2.5 Goals, handicaps etc.
This is lower risk betting that can help to add usable cash funds to your bankroll.
If you enjoy casino games, I’d personally adopt the same strategy using Unibet’s offer; that way, you can get free sports bets and casino bonus funds.
| Step | What We Do | Why It Matters |
|---|---|---|
| 1 | Check UKGC license | Legal protection for UK users |
| 2 | Hands-on site testing | Real-world usability insights |
| 3 | Score using 8 criteria | Focus on what bettors care about |
| 4 | Collect user feedback | Keep reviews up to date |
| 5 | Rank & recommend | Help you find the right site |
In this article, I’ve detailed four different bet £10 get £40 promotions that are available to claim right now from licensed, reputable UK-facing betting sites.
The William Hill and Coral offers are ideal for sports fans, while the bonuses available at Paddy Power and Unibet add free spins and casino bonuses into the mix too; consider your own betting needs before claiming.
And, my advice as always, is to closely read the terms and conditions of each offer in turn so that you know exactly what you’re getting. And always remember to gamble responsibly.
Are these Bet £10 Get £40 offers available to existing customers?
Only new customers can claim bet £10 get £40 offers.
Can I withdraw the free bet amount?
Free bets cannot be withdrawn, but winnings accrued from them can be.
Do I need a promo code to claim these offers?
Some of the offers outlined in this article do require a promo code to claim; check the details of each promotion.
Are there restrictions on the sports I can bet on with free bets?
Generally, free bets can be used on any sport or market.
What happens if my qualifying bet is voided or cancelled?
In this case, you should be able to place another qualifying bet and still claim the offer.
