£30
There are now more British betting sites than ever before. This can make finding the perfect fit for your needs complicated. This is why we combed through all the bookmakers in the region and came up with our definitive list of the Best Betting Sites in the UK for 2025.
To find out which betting sites made the cut and which brand might be tailor-made for you, read our review below.
| Operator | Welcome Bonus – Sports Offer | Bonus Code |
|---|---|---|
| bet365 | Open Account Offer – Bet £10, Get £30 in Free Bets * | Go to bet365 |
| NetBet | Bet £10+, Get £20 in Free Bets & 25 Free Spins * | Go to Netbet |
| TalkSport Bet | Get up to £40 in Footy Free Bets * | Go to TalkSport Bet |
18+ | BeGambleAware.org | Terms and Conditions apply.
After carefully evaluating the top 100 gambling sites in the UK, we narrowed down the list to just 10 bookmakers. You can find reviews of each of our choices for the top 10 betting sites in the section below.
bet365 is a leading global betting brand which was founded in 2000, boasting over 100 million customers worldwide. The brand holds a licence from the UK Gambling Commission, allowing the operator to conduct legal sports betting and casino gaming in the UK.
Screenshot above was taken on 22/07/2025.
The Welcome Bonus at bet365 currently offers a 300% bonus in the form of Free Bets, up to £30! The minimum first wager amount which is eligible for this promotion is £5. Qualifying wagers must be made totaling the first deposit value, with at least one selection at odds of 1/5 (1.20) or greater. (T&Cs Apply)
When it comes to football betting sites, bet365 has pretty much everything you could want from a bookie. The odds are always amongst the highest in the UK with special odds boosts and coupons being provided on a daily basis. In terms of sports coverage, the sportsbook has virtually every single major league and tournament you can think of, including favourites like the Premier League, Bundesliga, EFL, FA Cup and Champions League.
What really sets bet365 apart from the competition, is their live betting section. With hundreds of football matches available daily to place in-play wagers on, you never run short of chances to bet. Live streaming is available alongside the in-play section, allowing bettors to watch live feeds of select matches as they wager. Some other popular betting features you can find at bet365 are: a Cash Out Button, Bet Builder+, Edit Bet Feature and Quick Bets.
Where we saw some room for improvement at bet365 was through the addition of a Rewards Program and increasing the speed of payouts.
“If you want a trusted, fair, casino & sports betting site this is the best of the bunch in the UK. Their sporting odds, especially on footy, are the best across the UK sportsbook markets, and if you play casino, their slots in general are the highest RTP versions.” Ross Jackson, TrustPilot
“My experience has been good with them. Paying out after the team goes 2 goals up is great. I’ve tried loads of sites and they are one of the better ones for sports. Funds go to my bank account quite quick too. I thought there customer service were fair when I had a query.” Marianne, TrustPilot
“The best bookmaker which I already played. Excellent odds, fast payments, a big variety of bets and sports, great support service. I recommend for all users!” Mr Ilmar, TrustPilot
| ✅ bet356 Pros | ❌ bet365 Cons |
|---|---|
| World-Class Mobile App | No Rewards Program |
| Great Live Betting Section | Slower Payout Speeds |
| Loads of Betting Features |
To learn more about this offer, check out our bet365 Bonus Code guide.
Sky Bet was founded in 2003 and has since been taken over by Flutter Entertainment, an Irish-American multinational sports betting and gambling company. The company also owns a number of other popular brands you might know like Paddy Power, PokerStars, and Sportsbet.
The operator is fully licensed by the UK Gambling Commission to provide legal sports betting and casino gaming to UK-based customers.
At the moment, Sky Bet has a New Customer Offer which gives out £30 in Free Bets for a minimum qualifying first wager of £0.05 on odds of 1/1 or greater. The Free Bets come in the form of 3X £10 Free Bet Tokens which can be used on any single or each-way market, excluding virtuals. (T&Cs Apply)
The football section of Sky Bet is arguably their largest and most frequently used section of their sportsbook. It features all major football leagues and a number of smaller leagues as well, like the Chilean Cup, Chinese Super League and Russian Premier League. We found a number of Accumulators, Specials and BuildABet football markets, giving the opportunity to boost odds on select matches.
The Sky Bet App is one of the best new betting apps we experienced in the UK, providing all of the same great features as the desktop client, including Live Streaming, a Cash Out Button, BuildABet and Virtuals.
What we didn’t love about Sky Bet was their layout, which was clunky and not the easiest to find football wagers on. We also found their live streaming feature to be limited to select sports.
“Skybet has a very user friendly interface, both web and the mobile apps work fine, Live chat staff are always very helpful and friendly I have made so many mistakes placing bet and they would void them if you asked, Never had any problems withdrawing either.” V, TrustPilot
“Loads of sports, loads of good markets, terrific odds – it’s difficult to find many flaws with Skybet. The website is super easy to use compared to a lot of betting websites and I find I can make the bets I want with consumate ease.” Shaun Booth, TrustPilot
“Sky bet is a very well presented and laid out smartphone App. Bets are easy to place and very quick. Skybet covers sports such as boxing and Rugby league far more extensively than similar sites/apps. The live betting is a great way of making any sport you are watching on Sky sports that little bit more exciting.” James Elstub, TrustPilot
| ✅ Sky Bet Pros | ❌ Sky Bet Cons |
|---|---|
| Great Coverage of Football | Clunky Layout |
| Cash Out Button | Limited Live Streaming |
| Solid Welcome Bonus |
To learn more about this offer, check out our Skybet New Customer Offer guide.
William Hill is one of the oldest and most trusted online gambling sites with roots in sports betting which go back to 1934. The brand was acquired by Caesars Entertainment in April 2021 and then was subsequently bought by 888 Holdings a year later. The operator provides legal sports betting and casino gaming in the UK and is licensed by the Commission.
The Welcome Bonus at William Hill at the moment is one of the larger ones, worth up to £60 in bonuses when you make a minimum qualifying wager of £10+. The £60 in bonuses comes as a £20 Vegas Bonus for the Casino + 4X £10 Sports Free Bets for the Sportsbook. (T&Cs Apply)
Our research shows that William Hill has one of the biggest collections of football markets in the UK. The odds were found to be on par with other top bookmakers in the region, with Acca Boosts and promotions like 2 Up, Early Payout and Impact Sub, available as insurances. Live streaming with William Hill Betting TV holds live feeds to dozens of football matches daily, perfect to follow along with your footie bets.
We found all the main betting tools at William Hill, like a Cash Out Button, Bet Builders, Odds Calculator and Stats Hub. The William Hill App is available for free download on iOS and Android devices, for all the same functionality while on-the-go.
Our only concerns with William Hill are the exclusion of select payment options like Skrill or Neteller from their promotions and slow customer support.
“Great experience with William hill over the years. Great offers good app and good odds. Wide range of sports and daily bet boosts and often free bets. Would recommend.”
“Good betting site, withdrawals are on time. Only problem is the odds on sports are sometimes very low compared to other betting sites but the odds boost makes up for it.”
“Good betting opportunities for all sports and some great odds at times along with some daily offers.”
| ✅ William Hill Pros | ❌ William Hill Cons |
|---|---|
| Excellent Coverage of Football | Payment Restrictions on Bonuses |
| Top Football Promos | Slow Customer Support |
| Large Value Welcome Bonus |
To learn more about this offer, check out our William Hill Promo Code guide.
Betfred is a bookmaker based in the United Kingdom, founded by Fred Done in 1967. The brand is considered one of the largest in the UK, featuring a number of retail outlets all over the nation. Betfred is licensed by the Gambling Commission to supply legal sports betting and other gambling products to customers from the UK.
We rate the Betfred Welcome Bonus as one of the best free bet offers in the UK. The promotion dishes out £50 in Free Bets for a qualifying wager of £10+ on minimum odds 2.0 (1/1) or greater. The bonus is broken down into: 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets. (T&Cs Apply)
Football betting is extremely popular at Betfred, who offer a number of promotions and odds boosts specific to the sport. A couple of the more popular football promos include the ACCA Flex and Double Delight & Hat-trick Heaven, giving punters the chance to increase their winnings on select bet types. With top coverage of all the top leagues, you shouldn’t have any trouble finding any football market you’re looking for.
The Bet Builder feature at Betfred stands out as one of their more useful tools, allowing punters to pick multiple selections from a football match and turn them into a single bet. The Cash Out tool is also a great way to cash in profits and limit losses before bets come to a conclusion. The Betfred App can be downloaded on iOS and Android and offers a very similar betting experience as the desktop client.
Some areas we think could use some work at Betfred are their lack of niche markets like Esports. The operator also isn’t big on the live streaming, providing feeds to very few sporting events.
“I have only been with Betfred a week and i am very impressed with them. Their website is easy to navigate and they have a wide range of sports on which to wager. Also,the games they have are excellent and they offer some very attractive welcome bonuses.”
“Great sports betting site had an issue with deposits emailed customer service and they replied within the hour with the issued resolved.”
“If betting is your thing there aren’t many better than BetFred. They cover a wide range of sports and their prices are generally very competitive. In particular, their early morning boosts often offer fantastic value.”
| ✅ Betfred Pros | ❌ Betfred Cons |
|---|---|
| Great Welcome Bonus Offer | Lack of Niche Markets |
| ACCA Bonuses | Limited Live Streaming |
| Cash Out Button |
To learn more about this offer, check out our Betfred Promo Code guide.
Coral Sports is one-half of Ladbrokes Coral, a British-based gambling company which was formed in 2016. Coral itself however, has been running since 1926, making it one of the older and more reputable bookmakers in the UK. The bookmaker holds a licence from the UK Gambling Commission for sports betting and other gambling products like Casino, Bingo and Poker.
When you sign up for a new account at Coral you will have the ability to claim the Welcome Bonus for £20 in Free Bets when you make a qualifying stakes of £5+ on odds 1/2 or greater. The Free Bets come in the form of 4X £5 bet tokens which must be used in their entirety. (T&Cs Apply)
The betting odds at Coral were around the average for top betting sites in the UK but we did find a number of price boosts on select football matches. There is no shortage of football markets to bet on at Coral, as the sportsbook is filled to the brim with all sorts of top-flight and lower-level leagues.
Betting features wise, Coral has a Cash Out Button, Live Streaming, Bet Builder and a number of safer gambling tools. We weren’t huge fans of the Coral App, but it did provide access to both the Sportsbook and Casino.
What we believe Coral could add to raise their game is a Rewards Program and a slightly higher value Welcome Bonus.
“I have used most of the UK betting sites and this is by far the most reliable company I have used. I only use it for sports betting so cannot comment on the games/casino. The App is not the best but the offers are innovative and interesting. I have had no issues at all.”
“Took up their free bet offer and was surprised how efficient everything was. Great offers, good customer service. The app isn’t the best but I can live with that.”
“No problems at all using Coral, i only do sports, as i always seem to not win anything on slots. But on the sports side, the odds can be a bit low at times, but the free bet offers, more than compensate. Will continue using.”
| ✅ Coral Pros | ❌ Coral Cons |
|---|---|
| Trusted Bookmaker | No Rewards Program |
| Great For Free Bet Promotions | Lower Value Welcome Bonus |
| Football Odds Boosts Available |
To learn about this offer, check out our Coral Bonus Code guide.
Ladbrokes is the other half of the Ladbrokes Coral partnership, established in 1886 it is the oldest running bookmaker in the UK. The brand is owned by Entain, one of the largest international sports betting and gambling companies in the world. Ladbrokes holds a licence from the Commission to provide legal sports betting and other gambling products in the UK.
Ladbrokes has a very similar Welcome Offer to that of Coral, giving out £20 in Free Bets to new customers who make a qualifying stakes of £5+ on odds 1/2 or greater. (T&Cs Apply) While this is one of the smaller bonus values amongst top betting websites UK has to offer, the wagering requirements are easy and the Free Bets have no market restrictions.
Ladbrokes is known for its football and horse racing coverage, ensuring their customers don’t miss out on any of the action. The odds are on par with other UK gambling sites, like William Hill and bet365, with ACCA boosts and specials featured constantly. We liked the layout of the football section, displaying popular wagers at the top and easy access but there wasn’t a search feature to find specific matches.
Betting features you can look forward to using at Ladbrokes include a Cash Out Button, Bet Builder and Virtuals. The Ladbrokes App was a little on the slower side when loading but did meet our expectations in terms of functionality and easy navigation.
Where we see opportunities to get better is through the addition of a search feature on the website and a VIP Program.
“For sports betting this is one of the best bookmakers I’ve used. Odds boosts are great and payouts are fast. Highly recommend for sports betting”
“I only use the Sports app when Betting with Ladbrokes and its modern and very easy to navigate through. Never had any issues with collecting any winnings compared to other reviewers. I do feel they could reward regular punters with more free bets as they are somewhat poor in relation to other Bookmakers.”
“Huge selection of games and betting markets, better selection than most others and sports have very good odds. But, the app is slow to load and will cause phone battery to decrease quickly over a short time. Using Ladbrokes on a PC is far better, but less convenient.”
| ✅ Ladbrokes Pros | ❌ Ladbrokes Cons |
|---|---|
| ACCA Boosts & Specials | No Search Feature |
| Virtual Football Betting | No VIP Program |
| Cash Out Button |
To learn about this offer, check out our Ladbrokes Bonus Code guide.
BetVictor is an online gambling company that is based in Gibraltar and owned by British businessman and racehorse enthusiast Michael Tabor. The brand launched in 1946 and has since become one of the top betting websites UK punters look to. The brand has secured a licence from the UK Gambling Commission for legal sports betting, online casino gaming and online bingo.
The BetVictor Sign Up Offer awards £30 in Football Free Bets to customers who register and make a qualifying first football wager of £10 or more, with minimum odds of 1/1. (T&Cs Apply)
The £30 in Football Free Bets are issued in 5 wagers: a £5 Football Acca Free Bet (2+ Selections), £5 Football Bet Builder Free Bet (3+ Selections), £5 Football Lucky Dip Free Bet, 10 Football Acca Free Bet (2+ Selections) and £5 Football Bet Builder Free Bet (3+ Selections).
BetVictor was discovered to be solid on their football coverage, with Premier League One and League Two, as well as the two major cup competitions – the FA Cup and EFL Cup. Popular international leagues covered include Mexican Primera Liga, Serie A, La Liga, Ligue 1 and the Bundesliga. Odds for football wagers were on the higher side across the board, making it one of the top betting websites UK has for bang for buck.
Partial and full cash outs are available for punters looking to buyout of wagers before they conclude and Bet Builder to make game match parlays into one bet. Live streaming is available as well but is generally limited to horse racing and esports.
A couple areas of improvement for BetVictor are their limited payment options compared to other UK gambling sites and lack of football live streaming.
“The product looks a bit on the “old fashion” side of things but odds are decent and so is their processes in general. I have been contacted by customer support a few times and they are always very kind and patient… the betting options they offer are not so extensive when it comes to more unusual sports. Great coverage on football though!”
“To small stakes, BetVictor is far and away the best online bookmaker. No nonsense to small stakes, they bet you. Lots of sports markets covered efficiently and with creativity. Recommend.”
“Easy and Straightforward to use. Quick payout – and when there are problems – easily resolved by chatting to human beings. All in all – one of the better betting sites especially for sports.”
| ✅ BetVictor Pros | ❌ BetVictor Cons |
|---|---|
| Partial Cash Out Available | Limited Payment Options |
| Good Bet Builder Feature | Lack of Football Streams |
| Tons of Football Promos |
To learn about this offer, check out our BetVictor Bonus Code guide.
Paddy Power is an Irish gambling company established in 1988 which falls under the Flutter Entertainment banner. The site offers a wide range of gambling products which include sports betting, casino gaming, lotteries, bingo and poker. The operator holds a licence from the Gambling Commission of UK authorizing them to offer legal gambling to players of 18.
If you’re from the UK or Ireland, the Paddy Power Welcome Bonus is available for £30 in Free Bets when they make a qualifying wager of £5+. (T&Cs Apply) You must use the Paddy Power Promo Code YCAST when registering to unlock the offer.
In our research, we found that Paddy power is huge on football betting, especially UK leagues. They do also cover a variety of different international football competitions however, like the MLS, Mexican Liga and the Saudi Pro League. Odds at Paddy Power are about the average for recommended betting sites, giving price boosts on select markets almost daily.
When we look at the betting features, we come across a variety of tools such as a Cash Out Button, Bet Builder, Stats Hub and Virtual Sports Betting. Live betting and streaming can be used for select football matches daily, giving bettors the chance to place bets on matches already in progress and follow along via live feeds. The Paddy Power App can be downloaded for free on iOS and Android with access to all of the features mentioned above.
Where we think Paddy Power could get better is by focusing more on markets outside of the UK and Ireland. The site could also stand to make their withdrawal times quicker and add a loyalty program.
“Everything is great the website is fast and secure and great odds on sports markets and best odds guaranteed along with free games to play daily, i enjoy using paddy power I’ve had a great experience never had any problems, i think its probably the number one betting site no doubt.”
“I use PP and actually I find it really easy to use. There are plenty of ‘offers’ they give me and it is good for watching some live sports (some NFL, some Tennis and some Snooker are all shown live).”
“Great app for sports & especially horse racing & football betting with in-play best in the business. Cash outs always on point & great in app experience. The roulette is also great & games easy to navigate. Not had many problems with the app if at all.”
| ✅ Paddy Power Pros | ❌ Paddy Power Cons |
|---|---|
| Cash Out Button | Focus on UK and Irish Markets |
| Coverage of UK Football | Slower Withdrawal Times |
| Virtual Football Betting | No Loyalty Program |
To learn about this offer, check out our Paddy Power Promo Code guide.
Unibet launched in 1999 as part of the Kindred Group, which owns and operates 11 different online gambling sites, like Maria Casino, Stan James, 32Red, and iGame. Unibet currently offers multiple gambling products, which include a sportsbook, online casino and online bingo and a poker room, licensed by the UK Gambling Commission.
The Unibet Welcome Offer grants £40 in Bonuses when a new customer makes a qualifying first wager of £10+ on odds 2.0 (1/1) or higher. The bonus breakdown is 1X £10 Free Bet on Bet Builder, £10 Free Bet on Accumulator and £20 Casino Bonus Money. (T&Cs Apply)
In our experience betting on football at the Sportsbook was good overall, as we found virtually every major league and tournament. This includes the EPL, La Liga, Bundesliga, the Champions League as well as international tournaments like the FIFA World Cup and Eurocup. Almost every single major bet type was available, like Straight bets, 1X2, Totals, Handicaps, Outrights, Futures and Prop Bets.
Betting odds at Unibet were found to be on the higher side, with a Uniboost Bet available daily which can boost your odds on a football wager up to £20. (T&Cs Apply)
The live betting section was excellent at Unibet, in our opinion, as there were hundreds of football markets available daily for wagering. The live streaming feature has the potential to enhance your live betting experience even further by letting you watch live feeds of select sporting events, as you bet.
Mobile punters can access the entire platform via the Unibet App, available for free download on iOS and Android. The app has all the same great betting features as the desktop site, like a Cash Out Button, Bet Builder and Stats Hub.
One of the issues we came across at Unibet was the lack of deposit and withdrawal options. We also found it hard to get ahold of live chat agents, making it difficult to get timely support.
“They probably have best live streaming for sports event out there… you can bet and watch live event from your phone which other sites don’t provide and even if they do the range that unibet provides always gonna beat other sites..”
“Top, top betting site. Fast payouts, (I receive my funds in my bank the day after I request them), vast array of bets available on all sports and a really fun live casino to play in. I’ve tried other sites but I always come back to Unibet. Customer service is the best, nothing seems to be too much trouble, making the whole site a real pleasure to use.”
“Great rewards for loyal customers, however mobile app is slow and clunky when using to navigate from sports bet to horse racing. Other competitors app’s do run smoother”
| ✅ Unibet Pros | ❌ Unibet Cons |
|---|---|
| Uniboost Odds | Limited Payment Options |
| Great Live Betting & Streaming Section | Difficult to Contact Live Chat Support |
| Good Mobile App |
To learn about this offer, check out our Unibet Sign Up Offer guide.
NetBet is one of the newer bookmakers to hit the UK gambling market, launching in 2017. The brand is operated by NetBet Enterprise Ltd, which is headquartered in Malta. The brand has a licence to provide legal sports betting, casino gaming and poker from the UK Gambling Commission.
The Welcome Bonus at NetBet gives new users £20 in Free Bets & 25 Free Spins when they make a qualifying bet of £10+ on minimum odds 1/1 (2.00). The Free Bets come in the form of 4X £5 Free Bet Tokens which have specific wagering restrictions. (T&Cs Apply) This promo is ideal for customers looking to both bet on sports and play casino games.
The football betting section at NetBet is stocked full of leagues and competitions from all over the world. Betting odds were found to be right around the average of UK bookmakers but there are a bunch of odds boosts via Bet Builders and Accumulators which can be used to increase your potential earnings.
We enjoyed the betting features at NetBet, like the Cash Out Button, Betting Tips, Bet AI and Virtual Sports Betting. They come in a mobile format with a sleek mobile app, downloadable on Android and iOS.
The main point of improvement we’d like to see for NetBet is the addition of more live streaming events. They could also stand to quicken up their payouts times.
“Netbet offer a good range of sports and their promotions give a little back to the punter, which is important. Their casino is very extensive with pleanty of offers and I would consider them to be one of the best all round bookies in terms of the customer experience.”
“The app is very quick and responsive with a good range of sports as well as the casino range with a good selection of games. The prices are good & competitive also, offers cash out which is good. Customer service was very good and straight forward when I had a query regarding how to withdraw & they told me how to do it no messing round…”
“Very good support and casino games. Good range of sports markets offered. Only downside is the max stake on some is very low.”
| ✅ NetBet Pros | ❌ NetBet Cons |
|---|---|
| Betting AI & Tips Available | Limited Live Streaming |
| Good Bet Builder Features | |
| Great Sportsbook/Casino Welcome Bonus |
To learn about this offer, check out our Netbet Bonus Code guide.
TalkSport Bet entered the UK market in 2022, operated by BV Gaming Limited (BetVictor). Licensed by the UK Gambling Commission, it combines a sportsbook and casino, with football and horse racing at its core. Other sports like tennis, golf, and basketball are also covered.
New customers (18+) who opt in and stake between £20-£40 via mobile/app on football (min odds 1/1) within 7 days of signup receive up to £40 in free bets. Free bets are split across selected football markets such as Bet Builder, Correct Score, BTTS + Win, and Accas. Some credits arrive instantly, others within 24 hours. Bets must be used within 7 days, but there are no wagering requirements. This makes the offer clear and user-friendly compared to rivals.
Coverage spans all major leagues and tournaments: Premier League, La Liga, Bundesliga, Champions League and more. Markets include 1X2, Totals, Handicaps, Futures, and Props, with Bet Builder support for customised wagers. Odds are competitive, with frequent bet boosts and enhanced odds on key matches. In-play betting is solid, offering cash out options, though live streaming is mostly limited to horse racing.
Payment methods are limited to debit cards, Apple Pay and Google Pay – no PayPal or e-wallets. Live streaming for football is sparse, and some reviews note customer support is not fully 24/7. As a newer brand, it lacks the legacy trust of established operators.
TalkSport Bet offers a straightforward, mobile-friendly platform with strong football coverage and a fair welcome bonus. The £40 Football Free Bets offer stands out thanks to its lack of wagering requirements, though restricted payment options and limited streaming hold it back. Overall, it’s a promising choice for football-focused punters who prefer betting on the go.
| ✅ TalkSport Bet Pros | ❌ TalkSport Bet Cons |
|---|---|
| Simple, fair welcome offer | Limited payment options |
| Strong football coverage | Minimal football streaming |
| Mobile app & boosts | Support not fully 24/7 |
To learn about this offer, check out our TalkSport Bet Sign Up Offer guide.
The table below compares the top British betting sites in the UK, including what they are best known for and award won in the past three years.
| Bookmakers | Best In? | Awards Won (top 3 + year) |
|---|---|---|
| bet365 | Mobile App | Operator of the Year (2022, 2023)Sports Betting Operator (2024) |
| Sky Bet | Request A Bet | N/A |
| William Hill | Football Betting | Horse Racing Operator (2024) |
| Betfred | Promotions | N/A |
| Coral | Top Odds | N/A |
| Ladbrokes | Customer Support | N/A |
| BetVictor | Free Bets | N/A |
| Paddy Power | Bet Builders | N/A |
| Unibet | Live Streaming | N/A |
| NetBet | User Experience | Best Sports Bookmaker: Players Choice (2024) Best User Experience (2024) Best Welcome Offer (2024) |
This comparison highlights what each bookmaker is best known for, making it easier to pick one based on your priorities. bet365 stands out with multiple recent awards, especially for mobile and overall operator quality, while NetBet has picked up several 2024 awards, including best user experience and welcome offer. William Hill has recognition in horse racing, while others like Sky Bet (Request A Bet) and Paddy Power (Bet Builders) are better known for unique features rather than awards.
After evaluating each UK gambling site, we broke down our search into the best betting sites for each particular sport. The results are found in our picks which follow:
While almost all of our picks for the best British betting sites have strong football sections, William Hill takes the cake. Arguably the biggest reason for our choice is the incredible selection of football leagues and tournaments which are available at William Hill to bet on.
You can find virtually every major or minor football league, including everything from the EPL, Champions League and FA Cup, to Chinese Super League, Russia Premier League and Ireland Under 20 Division.
In addition to the football coverage, William Hill also has a number of great football promotions. This includes offers like 2 Up – Early Payout, Football ACCA Boost and Impact Sub, which give punters the chance to insure their bets and get boosted odds.
In terms of useful betting features, we found a Stats Hub, Cash Out Button and Live Streaming which can be very useful when placing wagers, especially in-play bets. A mobile app version of the sportsbook is available for easy football betting access on-the-go on both Android and iOS.
We found that William Hill has great coverage of horse races, featuring local and international competitions from all across the world. They specifically pay attention to UK and Irish races in particular, giving out a Best Odds Guarantee from 08:00 am (UK time).
There’s a Winnings Boost promotion currently running at the sportsbook which provides punters with the opportunity to boost odds on a horse racing bet, up to a £20 stake, each day.
Live streaming of racing events is available on William Hill Betting TV, featuring dozens of races each day.
The reason we went with NetBet for our best tennis betting site is due to their special promotions for popular tournaments. Whenever Wimbledon or other grand slams are around the corner, you can expect a Free Bet or Insurance offer to become available. In terms of tennis coverage, you can find a vast majority of major competitions, with live betting and streaming options available daily.
With Betfred you will have the ability to wager on up to 10 places for select golf tournaments, increasing your chance of winning but with lower-odds. The ‘Golf’ section also features Tee Times, Current Form and a Course Fingerprint which can help you make your picks. Don’t forget that the Betfred Welcome Bonus gives out £50 in Free Bets, which could be an ideal head start for your golf wagers.
What’s great about making F1 and other motor racing bets at Betfair is the ability to use both the Sportsbook and Exchange. We found the Exchange to be very liquid for major F1 races in particular, offering a variety of different betting options and odds. You can bet on a driver to win or specifically for a driver to not place in a specific race as well as Outrights to win the entire season.
Whether it’s Rugby Union or Rugby League, we found the largest collection of rugby markets available at Unibet. This includes a variety of international matches/tournaments as well as club competitions.
In addition, the sportsbook consistently has rugby matches available for viewing on live feeds with their live streaming feature. Uniboosts have the potential to pump up the odds on rugby wagers, giving you more bang for your buck on select markets.
While many of the top bookmakers hold similar betting features, some may excel more than others with a particular feature. Listed below are our picks for the best British betting sites for specific features:
Betfair has long been one of the top betting exchanges in the UK, allowing bettors to wager against each other instead of the typical fixed odds against the Sportsbook. What makes Betfair special is the low margins that they take on wagers and high liquidity of the Exchange. Bettors will be able to find almost every major sporting event available for exchange bets, including live betting options.
Paddy Power is known for their Multi-Match Bet Builder which gives you the ability to wager on multiple sporting events via an accumulator. There is a special Mix ‘N Match feature on the Bet Builder which gives bettors the chance to go through upcoming matches based on Stats, Filters and even a Shuffle randomizer.
No deposit bonuses are quite rare at sports betting sites and are traditionally offered more frequently at Casinos. Paddy Power is currently giving out 60 Free Spins to new customers without any wagering requirements. Note that the Free Spins will only be available for play on select casino games.
bet365 is one of the trendsetters when it comes to following sporting events at a bookmaker, offering live feeds of hundreds of sporting events on a daily basis. Popular live streaming sports include Football, Basketball, Tennis and Esports. Note that to access the live streaming feature at bet365, users will require a funded account or a bet placed within the last 24 hours.
Best Odds Guaranteed promotions are typically available for select horse races in the UK, giving punters the chance to upgrade their odds if they increase prior to the start of the race. William Hill is one such operator which we have consistently seen offer horse race odds guarantees on a variety of markets.
From its sleek and easy-to-navigate layout to its multitude of betting features, the bet365 App is our pick for the best mobile application in the UK. Some special tools you can look forward to when using the app include a Cash Out Button, Bet Builder, Easy Bet Feature, Live Streaming and 24/7 Customer Support. Push notifications are also available to get alerts when your wagers payout and new promos are available.
Coral wins our award for the best variety in betting markets, with over 35 sports covered in total. This includes UK favourites like Football, Rugby, Cricket, Tennis and Horse Racing as well as international sports like Basketball, Baseball, Aussie Rules and Hockey. Where the brand really sets itself apart however is with its selection of niche sports, providing options like Darts, Rowing, Handball, Pool and even Politics & Music.
Ladbrokes has a reputation of offering excellent customer service, using a support team which is primarily based in the UK. This gives them an edge, with local knowledge which isn’t available at many other bookmakers. Customers will be able to contact Ladbrokes support agents via Live Chat, Email and Social Media, with typical response times of under 5 minutes.
A good FAQ section was also found to be available on the operator’s website with answers to a number of commonly asked questions.
Based on our experience, the withdrawal times at Betfred were among the fastest, generally taking somewhere between 1-4 hours to process. For customers who regularly withdraw, the processing time can get even faster with known payment methods, coming close to instant. Note that sometimes validation checks may be required which can bump up your payment times to 48 hours to be processed.
Our choice for best in-class for existing customer offers in the UK is NetBet, who has a variety of recurring and seasonal promotions available at all times. Some of the more popular existing customer promotions which are on at the moment at NetBet are: Up 2, Early Payout (Football), £5000 Jackpot Score Predictor and 50% ACCA Boost.
As a global brand, we found that bet365 prides itself on having a balanced coverage of sports. This means the sportsbook has a wide range of popular international sports events available to wager on, including popular American leagues like the NBA, NHL, MLB, NFL and UFC. Other high-demand international sports include Aussie Rules, Golf, Tennis, Volleyball and Field Hockey.
Our research indicated that bet365 is the most highly reviewed UK bookmaker. Their mobile app store ratings in particular are extremely high, getting a 4.7 and 4.6 from the Google and Apple Stores respectively. Popular customer review sites like Trustpilot and Reddit also tend to favour bet365, with a majority of 5 star reviews.
Choosing which betting site to join can be difficult with so many different options pulling you in different directions. We believe the trick is to figure out exactly which betting features you are looking for. Based on this philosophy, we came up with a list of important criteria we use to review bookmakers, separating them from the pack. You can find them listed below:
| Choose the best betting site | ✅ Pros | ❌ Cons |
|---|---|---|
| bet365 | World-Class Mobile App Great Live Betting Section Loads of Betting Features | No Rewards Program |
| Sky Bet | Great Coverage of Football Cash Out Button Solid Welcome Bonus | Clunky Layout Limited Live Streaming |
| William Hill | Excellent Coverage of Football Top Football Promos Large Value Welcome Bonus | Payment Restrictions on Bonuses Slow Customer Support |
| Betfred | Great Welcome Bonus Offer ACCA Bonuses Cash Out Button | Lack of Niche Markets Limited Live Streaming |
| Coral | Trusted Bookmaker Great For Free Bet Promotions Football Odds Boosts Available | No Rewards Program Lower Value Welcome Bonus |
| Ladbrokes | ACCA Boosts & Specials Virtual Football Betting Cash Out Button | No Search Feature No VIP Program |
| BetVictor | Partial Cash Out Available Good Bet Builder Feature Tons of Football Promos | Limited Payment Options Lack of Football Streams |
| Paddy Power | Cash Out Button Coverage of UK Football Virtual Football Betting | Focus on UK and Irish Markets Slower Withdrawal Times No Loyalty Program |
| Unibet | Uniboost Odds Great Live Betting & Streaming Section Good Mobile App | Limited Payment Options Difficult to Contact Live Chat Support |
| NetBet | Betting AI & Tips Available Good Bet Builder Features Great Sportsbook/Casino Welcome Bonus | Limited Live Streaming |
We make it our duty to provide unbiased and transparent content, built to give our readers the best possible chance to make informed decisions about online betting sites in the UK. Our goal is not to sell punters on specific sports betting sites but rather educate them on what sportsbooks in the UK have to offer.
To stay current with the latest news, our team makes it a point to revisit bookmakers regularly to ensure that the information provided is up-to-date. Bonuses and promotions in particular are constantly changing, so we try our best to make certain readers have the newest details possible.
We are a UK-based team of betting industry pundits and reviewers who have decades of experience in the British betting scene. Our goal is to make betting in the UK clearer and safer without cutting into the fun.
When reviewing betting sites we use a specific formula to ensure every sportsbook is judged equally. The main set of criteria is listed below:
Betting on sports is legal in the UK only at bookmakers who have been licensed by the UK Gambling Commission. The Commission makes sure that each licensed sports betting site complies with legal requirements, to ensure gambling is conducted fairly and transparently, while protecting consumers.
Some of the most important issues the Commission is responsible for are the protection of customer funds and prevention of underage gambling. You must be over the age of 18 to legally participate in online sports betting in the UK.
UK betting sites are also required to promote responsible gambling to protect customers from over gambling. Typical safe gambling tools you can expect to find at British betting sites include deposit/loss limits, session timers, self-exclusion and time-outs.
Yes, as long as the bookmaker is licensed by the UK Gambling Commission, which ensures legal standards and responsible gambling.
Register with a licensed bookmaker, verify your identity, make a deposit, and start betting.
Look at betting markets, odds, promotions, live betting, payment options, and customer support.
In-play betting lets you bet on events while they’re happening, and live streaming allows you to watch them in real time.
Debit cards (VISA, MasterCard) are the safest and most convenient. Credit cards aren’t accepted at UK betting sites.
If you want to learn more about betting offers available in the UK right now, you can check out our betting guides:
