Premier League clubs have spent the summer releasing their latest looks for the new season, as clubs unveil their kit designs for the upcoming campaign.
While some have found success with stylish new numbers, there’s a host of clubs who have missed the mark with bad designs and we’ve chosen five of our least favourite releases of the summer so far.
Five of the worst Premier League kits released for 2023/24.
Arsenal
Arsenal fans were singing Adidas’ praises following the release of their kits for last season, but it’s unlikely that Gooners will be as complimentary this time around.
While the home shirt is a smart-looking tribute to the club’s Invincibles team on the 20th anniversary of their historic season, the away effort is truly terrible.
Arsenal have described the away shirt as a ‘fresh, shock-yellow base colour’ that is ‘complemented by light blue accents’ on the collars and sleeves.
It’s shocking all right.
And that’s not intended as a compliment…
???? The story behind our new men’s away kit
???? How to follow our tour matches
???????? City guidesCheck out our US tour hub ????
— Arsenal (@Arsenal) July 18, 2023
Brentford
There’s a lot to like about Brentford.
Thomas Frank’s side continue to punch above their weight in the Premier League, bloodying the noses of the division’s big boys while operating on a comparatively modest budget.
The Bees have even promised to wear their new home shirt for the next two seasons, demonstrating a team in touch with their fanbase and the world away from English football’s millions.
It’s just a shame about the shirt, which contains an ugly-looking sponsor and strange colour combinations. Has that colour fade ever looked good?
Our new 23/25 home kit is available to purchase at the Bees Superstore and online now!
Buy now ???? https://t.co/m2CIOSsq2i pic.twitter.com/cvDb2hOwHr
— Brentford FC (@BrentfordFC) July 15, 2023
Nottingham Forest
Nottingham Forest have unveiled their new home, away and third kits with rather mixed reviews from the assortment of new shirts.
The home is a timeless and traditional classic, a huge contrast to the club’s third strip that has rather more going on. The offering from Adidas is a navy base with a chaotic salmon-coloured patterned design and accents, said to be inspired by Nottingham Castle.
We’re all for being bold, but this is migraine-inducing.
Stand out. Step up ????
Introducing our 2023/24 third shirt.#NFFC /// @adidasfootball pic.twitter.com/WybPZ62zuL
— Nottingham Forest (@NFFC) July 14, 2023
Luton Town
Luton Town are a Premier League side for the first time after a remarkable road from near extinction to the top flight.
The Hatters will take to the top tier this season… in a home shirt that looks rather more National League than England’s elite.
Umbro, you had one job…
Liking the new kit, Hatters? ????#COYH pic.twitter.com/tgGopzBC6r
— Luton Town FC (@LutonTown) July 18, 2023
Bournemouth
Everyone likes the seaside. Except, that is, when football shirt manufacturers attempt to represent it on the front of Premier League shirts.
Southampton have tried (and failed) to incorporate their south coast roots on the front of shirts in the past and now it’s the turn of Bournemouth to pay tribute to the seaside, with this season’s away number a mishmash of blue swirls on a white backdrop.
For us, it’s just not working.
One week until its first outing ????
We take on Southampton in seven days time, with our new away kit on show ????????
— AFC Bournemouth ???? (@afcbournemouth) July 18, 2023
Read – Five of the best Premier League kits released this summer
Read Also – Eight of the best left-wingers in Premier League history
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