£40
18+ New UK customers only. Use promo code Q40. Min £10 stake at odds of 1/2 (1.5+) on sportsbook (excl. Virtuals). Qualifying bet must be placed from main balance. PayPal, Skrill, Neteller & certain payment methods excluded. Get 4 x £10 Free Bets after qualifying bet settles. Free Bets valid 7 days, stake not returned. One offer per customer. T&Cs apply.
Tested & verified - 16/11/2025 
Valid 16/11/2025
18+ New UK customers only. Use promo code Q40. Min £10 stake at odds of 1/2 (1.5+) on sportsbook (excl. Virtuals). Qualifying bet must be placed from main balance. PayPal, Skrill, Neteller & certain payment methods excluded. Get 4 x £10 Free Bets after qualifying bet settles. Free Bets valid 7 days, stake not returned. One offer per customer. T&Cs apply.
Enter the William Hill promo code Q40 when you sign up and you’ll get up to £40 in free bets after a £10 wager. It’s quick, easy, and one of the most rewarding welcome offers around. We’ve claimed it, tested it, and below you’ll find everything you need to know before you do the same.
The William Hill Sign Up Offer is a welcome bonus which is available to new customers joining the brand from the UK, who are over the age of 18. It gives £40 in bonuses which can be claimed by making a qualifying first wager of £10 or more on odds 1/2+.
| William Hill New Customer Offer | 🌟 Bonus Details 🌟 |
|---|---|
| Bonus Type | Welcome Offer |
| Bonus Description | Bet £10, Get £40 Sports Welcome Bonus * |
| Wagering Requirements | Qualifying first wager of £10+ on odds 1/2 or greater. Players must place their qualifying wager within 30 days of registering for an account. |
| Minimum Deposit | £10 |
| Minimum Bet | £10 |
| William Hill Promo Code | Claim with Q40 |
18+ | BeGambleAware.org | Terms and Conditions apply
Yes, the William Hill Promo Code Q40 must be entered into the corresponding field during registration to successfully claim the bonus. Inability to enter the code could result in the forfeiture of the offer.
The table that follows contains important terms and conditions you should keep in mind when claiming the William Hill Welcome Offer:
| Terms | Details |
|---|---|
| Min Deposit/Bet | The minimum deposit and first bet amount is £10 |
| Qualifying Odds | The qualifying first bet to activate the offer must be of odds 1/2 (1.5) or greater. |
| Deadline To Bet | Qualifying wagers must be placed within 30 days of registering for an account. |
| Bonus Expiry | William Hill Free Bets will expire 7 days after being credited into a player’s account. |
| Restrictions | Deposits made with PayPal, Neosurf, Paysafe, Nuvei Apple Pay, NETELLER, Skrill, ecoPayz, Kalibra/Postpay or William Hill PLUS Card, will not be able to claim this offer. |
Find step-by-step instructions on how to claim the William Hill Promo Code Offer in the guide below:
The Welcome Bonus at William Hill awards 4X £10 Sports Free Bets which can be used on any football markets, except for virtuals. This means you have four different shots at making a winning football bet. Here are a couple recommendations you should keep in mind when placing your Free Bets:
New customers who register using the William Hill casino promo code BBS200 will have the chance to claim the Casino Welcome Bonus. The offer provides 200 William Hill Free Spins which can be used on the Big Bass Splash slot game from Pragmatic Play.
To claim the offer players must make a minimum deposit of £10 and then stake of at least £10, from their main balance. The 200 William Hill Free Spins are valued at 10p per spin. The maximum redeemable amount is £30 from winnings from the Free Spins. Unused Free Spins will expire after 72 hours of being added to a player’s account.
Note that this promotion is only available to UK registered players with an online account held in pound sterling. Deposits made by Paypal and Paysafe do not qualify for this promotion.
If you decide to go with the Casino Welcome Bonus, you will need to use all of the 200 Free Spins on Big Bass Splash. Big Bass Splash has an RTP of 96.71% and a jackpot of 5000x your stake. Keep in mind however, that the max winnings from Free Spins is limited to £30.
You only have 72 hours to use the 200 Free Spins, so we recommend starting to play as soon as the Free Spins are credited.
In addition to the Welcome Bonus, William Hill customers have a number of existing customer offers which footie bettors can take advantage of. Some of the best promos include:
| Bonus Offer | Bonus Description | Why use this offer? |
|---|---|---|
| 2 Up – Early Payout | Get paid out if the team you choose leads by 2 goals at any point in the match, regardless of the final result. | Free-To Play, Early Payout |
| Football ACCA Boost | Boost the odds on any football acca of 4+ selections at odds of 3/1 or bigger, on up to a £20 stake. | Free-To-Play, Odds Boost |
| Impact Sub | If a player you wager on is brought off, your bet remains open, transferring on the substitute who has replaced them. | Free-To-Play, Bet Insurance |
With the 2 Up – Early Payout offer, William Hill will settle your selection as a winner if the team you choose leads by 2 goals at any point in the match, regardless of the final result. This offer is only available on singles and multiples in selected competitions. (T&Cs Apply)
You can boost the odds on any football acca bet of 4+ selections at odds of 3/1 or bigger, on up to a £20 stake. The boost amount will vary depending on your selections and total odds, with higher original odds generally receiving larger boosts. This promo needs to be opted into when placing your wager. (T&Cs Apply)
With Impact Sub, if the player you bet on is brought off for any reason, the wager will transfer to the substitute who has replaced them, at the original price. This promo is only available for pre-match and in-play on singles, multiples and Bet Builders including selected player markets. (T&Cs Apply)
William Hill is a British gambling company that has been running since 1934, offering an array of products including sports betting, online casino gaming, online poker, and online bingo. As one of the oldest bookmakers in the UK, we found the brand to be considered one of the most trusted in the region. Here are the main reasons why you should consider to join William Hill, according to us:
The table below provides a list of payment options which can be used to get money in and out of your account at William Hill.
| Payment Methods | Min Deposit Amount | Deposit Times | Fees |
|---|---|---|---|
| VISA Debit | £5 | Instant | Free |
| MasterCard Debit | £5 | Instant | Free |
| William Hill + Prepaid Card | £10 | Instant | Free |
| PayPal | £10 | Instant | Free |
| Apple Pay | £5 | Instant | Free |
| True Layer | £5 | Instant | Free |
| Fast Bank Transfer | £10 | Instant | Free |
To get more details about the payment methods listed above, read through our William Hill Withdrawal Guide.
Now that you know what you get with the William Hill Sign Up Offer, let’s see how it compares to other top welcome offers in the UK.
| Operators | Free Bet Amount |
|---|---|
| William Hill | £40 |
| bet365 | £30 |
| Sky Bet | £30 |
| Betfair | £50 |
| Operators | Time to Claim | Wagering Requirements |
|---|---|---|
| William Hill | Within 30 days of registration | Minimum first stake of £10 on odds of 1/2 (1.5) or greater. |
| bet365 | Within 30 days of registration | Minimum first stake of £5 on odds of 1/5 (1.2) or greater. |
| Sky Bet | Within 30 days of registration | First Bet of £0.05+ on odds 2.0 or greater. |
| Betfair | Within 30 days of registration | First bet £10+ on odds 2.0 or greater |
| Awards Category | Winning Bookmaker (2024) |
|---|---|
| Best Football Odds | SportNation |
| Best Horse Racing Odds | bet365 |
| Best Market Selections | bet365 |
| Best Welcome Offer | Betfred |
| Best Sports Bookmaker | bet365 |
| Best Sports Bookmaker: Players Choice | bet365 |
| Best Football Odds | SportNation |
| Best Horse Racing Odds | bet365 |
The William Hill New Customer Offer excels when it comes to bonus value, giving £40 in bonuses, above the average £30 in the UK. Most other top bookmakers like bet365 or Skybet , give out £30 Free Bets bonus amounts.
We found the wagering requirement of a £10+ first bet of odds 1/2 or greater to be about average in the industry. You can find smaller minimum bet requirements of £5 and Ladbrokes and Coral but the bonus value is also lower. New customers get 30 days to claim the bonus, which is once again quite standard with welcome offers.
Based on our experience in the UK online sports betting scene, we can safely say that the William Hill Welcome Bonus is one of the best introductory offers around.
To activate the offer, new customers must make a qualifying deposit of £10 or more and then a first bet of £10+ of odds 1/2+ at the Sportsbook. The qualifying wager must be made within 30 days of registering, which is very normal for bookmakers in the UK.
The main plus point of the offer is the sheer value of being able to get £40 in bonuses from just a £10 qualifying bet. The 4X £10 Free Bets are also quite easy to use, as they can be placed on any market, including all football markets, except for virtuals. Players will be required to use the Free Bets within 7 days, after which they expire.
Don’t forget that the William Hill bonus code Q40 must be entered during registration to claim the bonus. Make sure you don’t skip this step, as it could lead to missing out on all the bonuses!
| ✅ William Hill Bonus Pros | ❌ William Hill Bonus Cons |
|---|---|
| High Bonus Value of £40 | Free Bets Expire After 7 DAys |
| Free Bets can be Used on All Football Markets, Except Virtuals | Free Bets Come As 4X £10 Free Bets Tokens |
Our UK-based team of betting experts has years of experience testing and reviewing bookmakers like William Hill. When analysing its bonus code and welcome offer, we focused on the overall value, fairness of terms, ease of claiming, market coverage, odds quality, mobile experience, and customer support. This thorough approach ensures we recommend only trusted, fully licensed UK bookmakers that deliver a safe and rewarding betting experience.
To learn more about how we review and rate content, you can check the pages we created to give you visibility on how, in details, we rate bookmakers and how we follow and apply responsible gambling guidelines:
If you want to learn more about betting offers available in the UK right now, you can check out our betting guides:
Yes, the William Hill Bonus Code Q40 must be used during registration to claim the Sports Welcome Bonus. Not applying the code during registration could result in the forfeiture of the offer.
The Sign Up Offer is an introductory promotion which is available to new customers joining William Hill from the UK. The promo provides £40 in bonuses (4X £10 Sports Free Bets) when a new player makes a first wager of £10+ on odds 1/2 or greater.
Yes, the 4X £10 Free Bets can be used on any football market, except for virtuals. Note that Free Bets must be used in their entirety and any earnings from them will not payout the stake.
At The Football Faithful, transparency and accuracy are at the heart of every betting recommendation we publish. Our team of experienced football writers and betting analysts independently research and test each bookmaker before suggesting any welcome offer. Every review, including this William Hill guide, is based on verified information taken directly from the operator’s official site and updated frequently to reflect the latest terms and conditions.
