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William Hill evaluation
William Hill informations
Thinking about signing up with William Hill? Our comprehensive William Hill UK review covers everything you need to know—from a step-by-step registration guide to their top betting features and the latest welcome offers. Read on to see if this bookmaker is the right choice for you.
Also, we tried the William Hill UK welcome offer to see how the £40 worth of free bets work. Our research focuses on the registration steps, bonus terms, and platform betting features.
So, you will know from the review what William Hill casino is good at, where it lacks, and how the offer is relative to the competitors.
William Hill is a bookmaker that has been around for a very long time in the UK, since 1934. In 2022, it was acquired by Evoke PLC and is operating under licence number 39225 issued by the UK Gambling Commission. This gives the operator a good standing, but we decided to verify the platform’s actual performance instead of relying solely on its reputation.
We found that top-tier football matches generate larger markets than the UK market average. Horse racing bets also gain from Best Odds Guaranteed, which we checked on several daily races.
On the other hand, the platform has some drawbacks. During testing, the waiting time for customer service was longer than at Ladbrokes and BetUK, and several users reported restrictions on their winning accounts.
| William Hill Pros ✅ | William Hill Cons ❌ |
|---|---|
| Best Odds Guaranteed on horse racing in the UK & Ireland. Customers are given the better price between the early odds and SP. | Slow customer support wait times. In our test, it took 8–12 minutes on average for a response in the live chat. |
| Strong live streaming coverage. We found a high availability confirmation for football, tennis, horse racing, and greyhounds. | Website lags during peak sports hours. There were instances when the pages that needed to be reloaded were delayed during the weekend matches of the Premier League. |
| Wide sports selection. More than 30 sports were available, which is above the UK average of 20–25. | Limited payment methods (no bank transfer deposits are accepted). Only card, PayPal, Paysafe, Skrill/Maestro are supported. |
| Low costs of bets. Lesser deposit requirements. | |
| The depth of the football market is large (more than 150 markets per event). Confirmed in Premier League and Champions League matches. | |
| After completing our registration on the site, we got a highly competitive set of bonuses. |
18+ | BeGambleAware.org | Terms and Conditions apply.
Heidi– “I’ve had nothing but good experiences with William Hill.”
Thomas– “Great site, unlimited selection of games and great odds on all sports.”
Chris– “I’ve played everywhere and william hill is by far the best 👍”
We did the sign-up process to verify that the provided information is correct and that the entire procedure is user-friendly.
The analysis we made showed that the entire process took less than three minutes, with the documents being approved.
William Hill welcomes its new customers with £40 in free bets on all sports markets, excluding virtual sports. This offer is valid once per customer, non-refundable, and cannot be exchanged for cash.
How to qualify (tested):
| Bonus | Description | Why use this offer |
|---|---|---|
| 2 UP | If your team manages to take a two-goal lead in the match, you will be paid as the winner. | Great choice for volatile wagers. |
| Bonus Drop Boost | Every day, players are allowed to spin a wheel once to win free spins, bonuses, free bets, or cash. | Low-risk incentive for regular visitors. |
| €1,000,000 MEGA Prize Pool | Play certain Playtech games to win a share of €1,000,000 prize pool distributed amongst 25,000 Bettors. | Great Opportunity to Cash out extra funds, in addition to regular slot winnings |
We checked out the “Vegas” area to figure out the layout, the variety of games, and the overall usability.
The casino lobby features a dark blue interface with clear category filtering. Visually, the areas for New Games, Jackpots, and Top Slots are emphasised, which makes the browsing process very fast.
William Hill Casino offers over 1,500 slot titles from such providers as Playtech, NetEnt, Pragmatic Play, and Big Time Gaming. During the performance, the site’s response times were consistent, and games were ready within 2–4 seconds.
Trending games such as Crown Bonanza, Phoenix Imperial Win, and Gods of Egypt can be accessed directly on the main page.
A 5-reel, expanding-ways slot from PearFiction. High volatility and offers up to 7,776 ways to win. Features a cash-collect/LockNWin option and can potentially award a maximum win of up to 10,000 times the stake.
5-reel, 4-row slot (1024 ways) by Alchemy Gaming. It features an RTP of around 96%, high volatility, and the unique ASSEMBL’EM™ card system, along with the Cash-Collect, free spins, jackpots, and bonus buy options.
A 5×3, 5-reel slot with 10 fixed paylines by Nailed It! Games. Medium volatility, an RTP of approximately 96.10%, and is a typical fruit-machine style game with the inclusion of wilds and multipliers. The maximum win is approximately 5,845 times the stake.
William Hill is a dependable sports betting platform that provides great value with its odds. You can bet on baseball, boxing, cricket, darts, greyhounds, handball, ice hockey, MMA, and volleyball. The two sports in which William Hill’s Grand National identity is the strongest are horse racing and football.
William Hill Online Football offers excellent football betting. So, if you are looking for a wide coverage, it is definitely the place to go. In comparison with Bet365 and Paddy Power, it is ahead in world leagues and features. Some of these special features, such as the #YourOdds bet builder, give the platform a competitive edge.
William Hill is arguably the ideal choice for horse racing betting, with some of the best odds guaranteed. William Hill online horse racing daily is the main focus for which we tested and recommend.
For Punters who want to mix things up, they can try their hands at sports such as
All performance assertions are derived from our test sessions.
William Hill provides esports betting on games like CS: GO, LoL, Dota 2, and several others. Our investigations enable you to make an informed choice and select the best tickets. The platform consistently provides reliable coverage of major tournaments.
The website offers virtual sports for customers to bet on, including William Hill online horse racing, football, and greyhounds. There are daily events with lifelike animations.
William Hill UK has a good number of elements that set it ahead of competitors, such as
The betting odds are given in three different formats, i.e., fractional, decimal, and American. William Hill online reviews rate them quite highly, especially for horse racing and football.
With live betting, customers can place bets during events with constantly changing odds. On-site streaming is done with good quality and smoothness.
Cash-out allows the user to close the bet early and receive the winnings or a portion of the stake back. A bet builder allows a user to combine multiple markets from a single event into a single bet. We rate both the On-site and the mobile experience as user-friendly and speedy.
Users can post the bets they want to place via social media. The operator then sets a price for these unique markets. A lot of people use it for their betting to be more personal and to be able to wager on the things they want.
After getting our hands on the William Hill app, we noticed that it was similar to the desktop version. However, it has a much more appealing and user-friendly interface. The screen adaptability was good, together with smooth functionality on both the smartphone and the tablet.
We downloaded and tested the William Hill online app on:
What we found:
Overall, a very well-designed software.
| Operation System | Android/Apk | iOs |
|---|---|---|
| Compatibility | Yes | Yes |
| Software Version | Android 8 | iOS 13 |
| File Size | 41mb | 54mb |
| Download Link | CM to provide | CM to provide |
The William Hill app requires internet data to function. There is no data-free version. Data consumption depends on the type of activity; for example, when streaming, costs tend to be higher.
First, new users are required to verify their accounts and make a deposit.
If the outcome of your wager is accurate, you will receive your allocated funds instantly. Use William Hill’s promo codes and wager £10 at odds 1/2+ to receive £40 in free bets to get more value.
| Payment methods | Pros | Cons |
|---|---|---|
| Debit Card | Secure, widely accepted | Slower Withdrawals |
| Paypal | Fast convenient | Limited availability and support |
| Skrill | Higher limits | Processing delays |
| Paysafe Card | Better Privacy | Refunds are difficult to get |
The platform no longer supports Bank Transfers for deposits.
| Deposit methods | Min | Max | Processing Time | Fees |
|---|---|---|---|---|
| Debit Card | £5 | £99,000 | Instant | None |
| Paypal | £10 | £5,500 | Instant | None |
| Masetro | £10 | £99,00 | Instant | None |
| Paysafe Card | £10 | £200 | Instant | None |
All Deposits are instant and fee-free.
| Withdrawal methods | Min | Max | Processing Time | Fees |
|---|---|---|---|---|
| Debit Cards | £5 | £33,000 | 1-3 days | None |
| Paypal | £10 | £5,500 | 24 hours | None |
| Maestro | £5 | £33,000 | 1-3 days | None |
| Paysafe Card | £25 | £99,000 | 3-5 days | None |
The withdrawal process is quick for e-wallets.
The UK Gambling Commission licenses William Hill under the license number 39225. The platform encrypts the data and undergoes data protection evaluations. The operator is lawful in the UK.
| Bookmakers | Pros | Cons |
|---|---|---|
| William Hill | Great live streaming primarily for sports such as football and racing, which is a major point of difference from Bet UK’s very limited options. Large market depth with more than one similar level to Ladbrokes. In horse racing, there are best odds guaranteed. | It often limits or closes winning accounts, doing so more forcibly than Ladbrokes or Bet UK, with which you should be careful. Customer service is slow to resolve issues, and the quality is not as good as Bet UK. The In-play betting interface could be more developed to match the advanced features of Paddy Power. |
| Ladbrokes | Faster payout times. Offers a broad sports selection, including football and racing, which is more extensive than Paddy Power’s.The mobile app functionality is very good, surpassing that of Bet UK. | At times, the odds are lower than those of competitors, especially compared to William Hill’s racing guarantees. Restricted payment options, fewer options than those offered by Bet UK.Absence of a loyalty rewards program, unlike Paddy Power’s club. |
| Bet UK | Peer-to-peer exchange for superior odds, edging William Hill’s guarantees and Ladbrokes’ payouts. Innovative features like cash out and in-play trading are more flexible than those offered by Bet UK.Strong promotions, including #OddsOnThat. | Limited ongoing promotions compared to Paddy Power’s boosts or William Hill’s welcome packages. No phone support is a disadvantage compared to Ladbrokes’ service options. A less mature brand, resulting in fewer payment methods available than Paddy Power’s. |
| Paddy Power | Excellent rewards club and boosts, more generous than the schemes of Bet UK or Ladbrokes. Better mobile app and live streaming, just a little bit better than William Hill’s interface. Early payout options are a feature that sets it apart from competitors like Bet UK. | Slower payout speeds, a bit worse than Ladbrokes’ fast withdrawals. Higher overround on odds, less competitive than William Hill’s racing prices. Sometimes payouts are refused, or accounts are limited, as seen at William Hill. |
| BetFair | Peer-to-peer exchange for superior odds, edging William Hill’s guarantees and Ladbrokes’ payouts. Innovative features like cash out and in-play trading are more flexible than those offered by Bet UK. Strong promotions, including #OddsOnThat. | The commission on winnings reduces the value, unlike William Hill’s no-fee structure. Complex for beginners, less intuitive than Ladbrokes’ simple interface. Slower withdrawals at times. |
William Hill’s customer support team has both positive and negative aspects. We rate the live chat as efficient and available 24/7; however, there are some complaints about the response time.
The company addresses verification issues in real-time. Other examples are account problems, withdrawals, and betting disputes.
At The Football Faithful, trust is built on transparency and accuracy. Every betting recommendation, review, and best bets we publish is thoroughly researched by our team of experienced writers and betting analysts. Each bookmaker is independently reviewed and tested before any welcome offer is recommended. All of our reviews, including this article, are created using verified information taken directly from the operator’s official website and are regularly updated to ensure the terms and conditions remain accurate and up to date.
To learn more about how we review and rate content, you can check the pages we created to give you visibility on how, in detail, we rate bookmakers and how we follow and apply responsible gambling guidelines:
A few of the main promotions you can take advantage of include free bets, acca boosts, and #YourOdds requests.
William Hill is a safe and reliable platform regulated by the UK Gambling Commission and the Gibraltar authorities.
Yes. You may be asked to provide Identification and address proof as part of the standard Know Your Customer (KYC) verification process.
Yes. William Hill is one of the best cricket betting apps, offering great odds for major cricket leagues, including Test and ODI matches.
Yes. One account is sufficient to access both the casino and the sportsbook.
