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The Football Faithful Betting News – About This Content

The Football Faithful betting content is produced in-house by our dedicated editorial team. This page explains how we create trusted, high-quality betting insights for our readers.

You’ll find details on:

  • The Football Faithful Betting News vision
  • Our values
  • How our editorial process works
  • The team behind the content
  • Our approach to transparency and advertising disclosures

Policy last updated: 02/10/2025


The Football Faithful Betting News vision

At The Football Faithful, our goal is simple: to give readers the very best betting insight, analysis, and information – whether that’s for online betting or in-person.

We want to empower our community to make smarter, well-informed betting choices. That means offering educational resources about odds and markets, expert analysis, and practical betting tips on the biggest games and events.


The Football Faithful Betting News values

  • Accuracy – Every piece of content goes through a strict process of research, writing, fact-checking, and regular updates to ensure it’s reliable and up to date.
  • Balance – We’re committed to showing both the pros and cons of any brand, product, or offer we cover, so readers get the full picture before making decisions.
  • Context – Betting can be complex. We provide deeper research and insights that help readers compare options and make informed choices with confidence.
  • Expertise – Our writers have years of experience in sports betting and journalism. That combination means you get clear, knowledgeable content you can trust.
  • Safer Gambling – Betting should always stay fun. We provide tips and guidance on responsible gambling, helping readers keep control and enjoy the experience.
  • Legal & Compliant – All operators featured on The Football Faithful are licensed by the UK Gambling Commission. If a brand loses its licence, it’s immediately removed from our coverage.
  • Transparency – We believe in being open about how our content is created, funded, and published – which is why we’ve outlined everything here.

The Football Faithful Betting News editorial process

Every betting article we publish is designed to provide real value. To maintain high standards, we follow a clear process:

  1. Our expert writers research, write, and fact-check every article.
  2. The editorial team carries out a secondary review to check for accuracy.
  3. Content is continuously monitored and updated as needed.
  4. Editors refresh older content to keep it relevant to today’s readers.

How we source offers and codes

Bonus codes and sign-up offers can give football fans extra value – whether through free bets, boosted odds, or deposit matches.

At The Football Faithful, all bonus codes and offers are sourced directly by our editorial team. Some are exclusive to us, while others come from trusted networks to ensure we’re sharing the very best available.

Importantly, we only promote offers from operators licensed by the UK Gambling Commission. That way, readers can bet with confidence, knowing their safety is protected.


The Football Faithful Betting News Advertising Disclosure

You’ll always see an advertising disclosure at the top of our betting content:

‘+18 | Please Gamble Responsibly | Commercial Content | Advertising Principles | Publishing Principles | T&Cs Apply

Some of our betting content includes affiliate links. That means if you choose to sign up through one of these links, The Football Faithful may earn a commission.

However, our reviews and recommendations remain completely independent. Payments never influence our evaluations – they may affect the order in which operators are listed, but not the quality or honesty of our reviews.

Our ratings and opinions are based on factual reporting and the experience of our betting writers, who’ve spent years covering the sports betting and iGaming world.