£40
Sign up using the William Hill promo code Q40 to claim the Sports Welcome Bonus, worth up to £40 in bonuses when you make a minimum qualifying wager of £10+. The bonus comes as 4X £10 Sports Free Bets for the Sportsbook.
To learn more about the bonus and any terms and conditions you may encounter when claiming the offer, read through our complete William Hill Review below.
The William Hill Sign Up Offer is a welcome bonus which is available to new customers joining the brand from the UK, who are over the age of 18. It gives £40 in bonuses which can be claimed by making a qualifying first wager of £10 or more on odds 1/2+.
| William Hill New Customer Offer | 🌟 Bonus Details 🌟 |
|---|---|
| Bonus Type | Welcome Offer |
| Bonus Description | Bet £10, Get £40 Sports Welcome Bonus |
| General T&Cs | 18+ New UK customers only. Use promo code Q40. Min £10 stake at odds of 1/2 (1.5+) on sportsbook (excl. Virtuals). Qualifying bet must be placed from main balance. PayPal, Skrill, Neteller & certain payment methods excluded. Get 4 x £10 Free Bets after qualifying bet settles. Free Bets valid 7 days, stake not returned. One offer per customer. T&Cs apply. |
| Wagering Requirements | Qualifying first wager of £10+ on odds 1/2 or greater. Players must place their qualifying wager within 30 days of registering for an account. |
| Maximum Withdrawal Amount | – |
| Minimum Deposit | £10 |
| Minimum Bet | £10 |
| William Hill Promo Code | Q40 |
Yes, the William Hill Promo Code Q40 must be entered into the corresponding field during registration to successfully claim the bonus. Inability to enter the code could result in the forfeiture of the offer.
The table that follows contains important terms and conditions you should keep in mind when claiming the William Hill Welcome Offer:
| Terms | Details |
|---|---|
| Min Deposit/Bet | The minimum deposit and first bet amount is £10 |
| Qualifying Odds | The qualifying first bet to activate the offer must be of odds 1/2 (1.5) or greater. |
| Deadline To Bet | Qualifying wagers must be placed within 30 days of registering for an account. |
| Bonus Expiry | William Hill Free Bets will expire 7 days after being credited into a player’s account. |
| Restrictions | Deposits made with PayPal, Neosurf, Paysafe, Nuvei Apple Pay, NETELLER, Skrill, ecoPayz, Kalibra/Postpay or William Hill PLUS Card, will not be able to claim this offer. |
Find step-by-step instructions on how to claim the William Hill Promo Code Offer in the guide below:
The Welcome Bonus at William Hill awards 4X £10 Sports Free Bets which can be used on any football markets, except for virtuals. This means you have four different shots at making a winning football bet. Here are a couple recommendations you should keep in mind when placing your Free Bets:
New customers who register using the William Hill casino promo code BBS200 will have the chance to claim the Casino Welcome Bonus. The offer provides 200 William Hill Free Spins which can be used on the Big Bass Splash slot game from Pragmatic Play.
To claim the offer players must make a minimum deposit of £10 and then stake of at least £10, from their main balance. The 200 William Hill Free Spins are valued at 10p per spin. The maximum redeemable amount is £30 from winnings from the Free Spins. Unused Free Spins will expire after 72 hours of being added to a player’s account.
Note that this promotion is only available to UK registered players with an online account held in pound sterling. Deposits made by Paypal and Paysafe do not qualify for this promotion.
If you decide to go with the Casino Welcome Bonus, you will need to use all of the 200 Free Spins on Big Bass Splash. Big Bass Splash has an RTP of 96.71% and a jackpot of 5000x your stake. Keep in mind however, that the max winnings from Free Spins is limited to £30.
You only have 72 hours to use the 200 Free Spins, so we recommend starting to play as soon as the Free Spins are credited.
In addition to the Welcome Bonus, William Hill customers have a number of existing customer offers which footie bettors can take advantage of. Some of the best promos include:
| Bonus Offer | Bonus Description | Why use this offer? |
|---|---|---|
| 2 Up – Early Payout | Get paid out if the team you choose leads by 2 goals at any point in the match, regardless of the final result. | Free-To Play, Early Payout |
| Football ACCA Boost | Boost the odds on any football acca of 4+ selections at odds of 3/1 or bigger, on up to a £20 stake. | Free-To-Play, Odds Boost |
| Impact Sub | If a player you wager on is brought off, your bet remains open, transferring on the substitute who has replaced them. | Free-To-Play, Bet Insurance |
With the 2 Up – Early Payout offer, William Hill will settle your selection as a winner if the team you choose leads by 2 goals at any point in the match, regardless of the final result. This offer is only available on singles and multiples in selected competitions. (T&Cs Apply)
You can boost the odds on any football acca bet of 4+ selections at odds of 3/1 or bigger, on up to a £20 stake. The boost amount will vary depending on your selections and total odds, with higher original odds generally receiving larger boosts. This promo needs to be opted into when placing your wager. (T&Cs Apply)
With Impact Sub, if the player you bet on is brought off for any reason, the wager will transfer to the substitute who has replaced them, at the original price. This promo is only available for pre-match and in-play on singles, multiples and Bet Builders including selected player markets. (T&Cs Apply)
William Hill is a British gambling company which has been running since 1934, offering an array of products including sports betting, online casino gaming, online poker, and online bingo. As one of the oldest bookmakers in the UK, we found the brand to be considered one of the most trusted in the region.
What makes William Hill stand out from other football bookies is the massive collection of football markets available. Punters can find virtually every football event, from major championships like the EPL and Champions League, all the way down the line to Under 19 tournaments.
The live betting section is one of the best in its class, giving bettors the chance to wager on hundreds of matches daily, with the latest odds updated for them throughout the match. Live streaming is available with a funded account, giving you the chance to follow along with football matches as your bet.
If you’re big on mobile betting, the William Hill App can be downloaded on both iOS and Android devices. It’s rated amongst the highest for bookmaker apps in the UK, with top betting features like a Cash Out Button, Bet Builder and 24/7 Customer Support.
When it comes to football odds, William Hill has a number of ways to increase your potential earning on football bets. Price boosts are available daily as well as ACCA boosts and Bet Builder Boosts for select football matches. There are also a number of great promotions and insurances, like the 2 Up – Early Payout and Impact Sub, which have the potential to pay you out, even if your bet would normally lose.
For users who want to manage their betting, responsible gambling tools are available like deposit/loss limits, session timers, time-outs and self exclusion. We also found a number of third party resources which can be useful to players who think they have a gambling problem.
Tom Goadby, https://uk.trustpilot.com/review/williamhill.com
Griffin, https://uk.trustpilot.com/review/williamhill.com
Gary Booth, https://uk.trustpilot.com/review/williamhill.com
The table below provides a list of payment options which can be used to get money in and out of your account at William Hill.
| Payment Methods | Min Deposit Amount | Deposit Times | Fees |
|---|---|---|---|
| VISA Debit | £5 | Instant | Free |
| MasterCard Debit | £5 | Instant | Free |
| William Hill + Prepaid Card | £10 | Instant | Free |
| PayPal | £10 | Instant | Free |
| Apple Pay | £5 | Instant | Free |
| True Layer | £5 | Instant | Free |
| Fast Bank Transfer | £10 | Instant | Free |
To get more details about the payment methods listed above, read through our Deposit and Withdrawal pages.
Now that you know what you get with the William Hill Sign Up Offer, let’s see how it compares to other top welcome offers in the UK.
Bonus Amounts Comparisons
| Operators | Free Bet Amount |
|---|---|
| William Hill | £40 |
| bet365 | £30 |
| Sky Bet | £30 |
| Betfair | £50 |
Bonus Details Comparisons
| Operators | Time to Claim | Wagering Requirements |
|---|---|---|
| William Hill | Within 30 days of registration | Minimum first stake of £10 on odds of 1/2 (1.5) or greater. |
| bet365 | Within 30 days of registration | Minimum first stake of £5 on odds of 1/5 (1.2) or greater. |
| Sky Bet | Within 30 days of registration | First Bet of £0.05+ on odds 2.0 or greater. |
| Betfair | Within 30 days of registration | First bet £10+ on odds 2.0 or greater |
UK Awards Comparison
| Awards Category | Winning Bookmaker (2024) |
|---|---|
| Best Football Odds | SportNation |
| Best Horse Racing Odds | bet365 |
| Best Market Selections | bet365 |
| Best Welcome Offer | Betfred |
| Best Sports Bookmaker | bet365 |
| Best Sports Bookmaker: Players Choice | bet365 |
| Best Football Odds | SportNation |
| Best Horse Racing Odds | bet365 |
The William Hill New Customer Offer excels when it comes to bonus value, giving £40 in bonuses, above the average £30 in the UK. Most other top bookmakers like bet365 or Skybet , give out £30 Free Bets bonus amounts.
We found the wagering requirement of a £10+ first bet of odds 1/2 or greater to be about average in the industry. You can find smaller minimum bet requirements of £5 and Ladbrokes and Coral but the bonus value is also lower. New customers get 30 days to claim the bonus, which is once again quite standard with welcome offers.
The Free Bets come as 4X £10 Free Bets Tokens which cannot be broken down into smaller bets. This can be inconvenient if you were planning on using the bonus on smaller micro wagers. The plus side is there aren’t any sports market restrictions, so you can be on any football markets, except for virtuals.
Based on our experience in the UK online sports betting scene, we can safely say that the William Hill Welcome Bonus is one of the best introductory offers around.
To activate the offer, new customers must make a qualifying deposit of £10 or more and then a first bet of £10+ of odds 1/2+ at the Sportsbook. The qualifying wager must be made within 30 days of registering, which is very normal for bookmakers in the UK.
The main plus point of the offer is the sheer value of being able to get £40 in bonuses from just a £10 qualifying bet. The 4X £10 Free Bets are also quite easy to use, as they can be placed on any market, including all football markets, except for virtuals. Players will be required to use the Free Bets within 7 days, after which they expire.
Don’t forget that the William Hill bonus code Q40 must be entered during registration to claim the bonus. Make sure you don’t skip this step, as it could lead to missing out on all the bonuses!
| ✅ William Hill Bonus Pros | ❌ William Hill Bonus Cons |
|---|---|
| High Bonus Value of £40 | Free Bets Expire After 7 DAys |
| Free Bets can be Used on All Football Markets, Except Virtuals | Free Bets Come As 4X £10 Free Bets Tokens |
Yes, the William Hill Bonus Code Q40 must be used during registration to claim the Sports Welcome Bonus. Not applying the code during registration could result in the forfeiture of the offer.
The Sign Up Offer is an introductory promotion which is available to new customers joining William Hill from the UK. The promo provides £40 in bonuses (4X £10 Sports Free Bets) when a new player makes a first wager of £10+ on odds 1/2 or greater.
Yes, the 4X £10 Free Bets can be used on any football market, except for virtuals. Note that Free Bets must be used in their entirety and any earnings from them will not payout the stake.
