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A host of new betting sites have appeared over the past ten years or so: we’ve done the hard work for you, researching the best new betting sites available in the UK today. We’ve particularly loved TalkSPORT BET – and we’ll explain you why!
The established order of the best betting sites has been challenged by a host of new bookmakers and online casinos in recent years.
To help mark your card, we’ve researched dozens of new betting sites in the UK, grading each for the quality of their user experience, while considering other variables including competitiveness of their odds, generosity of their welcome bonus and the extra features available.
And, from our testing, here’s the top ten:
| Betting Sites | Launch Date | Unique Feature |
|---|---|---|
| BetMGM | August 2023 | Promotions |
| Betano | May 2024 | Sports/Casino Synergy |
| TalkSPORT Bet | November 2022 | Odds Boosts |
| AK Bets | March 2023 | Tips & Insights |
| Midnite | July 2020 | Live Streaming of UK and Irish Horse Racing |
| PricedUp | August 2024 | Enhanced Prices |
| Pub Sports | July 2023 | Wide Range of Payment Methods |
| BresBet | September 2021 | Acca Stacca Promo |
| Bet442 | May 2024 | Huge Range of Sports |
| NRG Bet | August 2024 | Daily Specials |
18+ | BeGambleAware.org | Terms and Conditions apply
Readers might be wondering about the advantages of trying new betting sites over the more established brands.
One of the benefits of entering the market later is that new brands are able to utilise the latest technologies in their websites and apps.
They don’t need to overhaul their existing products; instead developing something new that is relevant and cutting edge, with popular tools like Bet Builder, live streaming and odds for niche options like e-sports.
On the flipside, new casino sites and online bookmakers have to offer something extra in a bid to attract more customers… often times, that manifests itself as an interesting welcome bonus; one that adds genuine value to a customer’s betting experience.
To help readers narrow their search yet further, here’s our tried-and-tested reviews of the best new betting sites detailed above.
Having been on the airwaves as a radio station for many years, talkSPORT decided to take the plunge with their own betting site back in 2022.
One of the main perks of talkSPORT BET is their regular odds boosts, which are updated throughout the day – often pertaining to the most popular sporting events and markets.
They also offer live streaming, cash out and bet builder, as well as key promotions like Best Odds Guaranteed.
Already established as one of the best online casinos in the UK and overseas, BetMGM branched out into sports betting in August 2023.
One of the few new UK betting sites to offer a standard ‘bet and get’ welcome bonus, BetMGM offers competitive odds across a wide range of sports, as well as unique ‘early payout’ promotions on selected sports and competitions.
BetMGM also offer live streaming, bet builders, full and partial cash out and numerous promotions for existing customers, including acca boosts and insurance.
Betano are unique in that they offer welcome bonuses for different sports; the pick of the bunch is the bet £10, get £40 promotions for football fans.
The operator offers the full range of sports as well as a handsome collection of casino games; in fact, Betano is one of the best new casino sites with sports betting attached.
Betano uses the same software as other UK betting sites, such as BetVictor and talkSPORT Bet, so some readers will already be familiar with the layout and user journey.
Some new UK betting sites offer odds boosts, but AK Bets go even further with their promotion.
Their AK’s Big Prices offer is exactly that; often industry-leading prices on the most important sporting events of the week. There’s also the AK Bets Club, which offers customers free bets when they stake certain amounts per day.
In our testing of new internet casinos and bookmakers, we always favour customer support provided by actual human beings, rather than bots. And that’s exactly what AK Bets customers get between the hours of 08:00 and 22:00 GMT every day.
There are issues with the Midnite platform; not least that some of the most popular sports are missing from their A-Z.
But there are pros to betting with them, such as the free live streaming of UK and Irish horse racing.
Midnite also rewards regular customers with a loyalty programme, which takes the form of weekly free bets and spins for those that qualify.
In terms of e-sports betting, few bookmakers – new or old – offer such a comprehensive range of odds and markets as Midnite.
As mentioned previously, the edge that new betting sites have is that they can implement the latest design techniques and ideas.
That’s certainly been the case for PricedUp, whose website and app have a particularly clean and modern look – resulting in, as per our testing, a more satisfying user experience.
There’s enhanced odds and daily price boosts, to go with live streaming of football, tennis, UK and Irish horse racing and other sports besides.
Although generally known as one of the most popular new casino websites in the UK, Pub Sports also have a sports betting platform for those favouring a hybrid approach.
They welcome deposits via a wide range of payment methods, which isn’t always the case with newer betting sites, with withdrawal requests via some options – including PayPal and Apple Pay – processed within six hours.
Pub Sports also offer a unique selection of promotions, including Acca Boosts of up to 50%, although it should be noted that this operator does not offer odds for UK and Irish horse racing.
One of the most unique elements about BresBet is the operator’s welcome bonus and suite of ongoing promotions.
Their current welcome package – 50% of losses back as free bets on your first day as a customer – may not be amongst the best free bets offers, but it’s certainly a different take.
BresBet also has promotions that you are unlikely to find with any other bookmaker. AccaStacca offers up boosted winnings on a series of accumulator bets, with a free bets/spins club for regular customers.
Horse racing punters can also get their money back as a free bet on selected races if second to the SP favourite.
They’re named after the common formation used in football, but Bet442 offers odds and markets for dozens of sports – our testing revealed them to have a comprehensive e-sports betting platform, which isn’t always the way with bookmakers.
Our preference would be for a more rewarding welcome bonus – new customers can get up to £50 back in free bets if their first two wagers lose, while there’s minimal promotions available for existing players.
But Bet442 seem to have focused mostly on the betting experience, offering a wide range of sports and competitive odds.
Customers at NRG Bet are rewarded when they log in to their account daily, with NRG Boosts and unique promotions relating to that day’s sporting action.
It’s true that they don’t cover as many sports as some other new betting sites, but customers that focus on the most popular options – football, tennis and horse racing in particular – will find extensive market depth, competitive odds and those NRG Boosts.
Many of the other features you would expect from new UK betting sites, such as bet builder, cash out, in-play betting and a welcome bonus (bet £20, get a £10 free bet) are available.
| New Bookmakers | Best In | UK Licence | Awards |
|---|---|---|---|
| BetMGM | Competitive odds | Yes | Online Casino of the Year (GG Awards) |
| Betano | Welcome bonus | Yes | Brand of the Year (EGR Awards) |
| TalkSPORT Bet | Promotions | Yes | |
| AK Bets | Free bets club | Yes | |
| Midnite | Live streaming | Yes | |
| PricedUp | Price boosts | Yes | |
| Pub Sports | Payment methods | Yes | |
| BresBet | Promotions | Yes | |
| Bet442 | E-sports odds | Yes | |
| NRG Bet | Odds boosts | Yes | Rising Star (EGR Europe Awards) |
The truth is that more and more of us are accessing new internet casinos and betting sites via our mobile devices these days.
That puts the pressure on operators to deliver mobile betting that is up to the mark. The user experience is key:
Not all new betting sites actually have an app to download, but many of those featured in this list – including BetMGM, TalkSPORT Bet and Midnite – do.
A dedicated betting app allows for convenience and speed when placing bets, although mobile browser betting doesn’t require you to take up space on your phone or tablet – if you’re anything like me, with stacks of old photos and videos taking up room, that can be a huge advantage!
I’ve been betting on sports and playing on online casino games for many years, so I can remember the days when the only payment methods you could use to deposit/withdraw were Visa, Mastercard and bank transfer.
Today, new casino sites and bookmakers are broadening the scope of their banking, allowing their customers to use e-wallets like PayPal, Skrill and Neteller, mobile platforms such as Apple Pay and Google Pay and, in some rare cases, even cryptocurrency.
The best of the new betting sites are those that welcome a wide selection of payment methods, which ensures that none of their customers are left disappointed.
On top of that, transaction times are key to the user experience. Deposits are typically instant, but it’s when withdrawing winnings that punters will see differences – some operators will pay out within a couple of hours, whereas others can take up to five working days, depending on the payment method.
Of the new betting sites detailed in this article, here’s a general guide on what to expect from each payment method:
| Payment Methods | Deposit? | Withdrawal? | Withdrawal Speed | Fees? |
|---|---|---|---|---|
| Visa | Yes | Yes | 3-4 working days | No |
| Mastercard | Yes | Yes | 3-4 working days | No |
| PayPal | Yes | Yes | Up to 48 hours | No |
| Skrill | Yes | Yes | Up to 48 hours | No |
| Apple Pay | Yes | No | N/A | No |
| Google Pay | Yes | No | N/A | No |
| Bank Transfer | Sometimes | Yes | 4-5 working days | No |
We know that for many of our readers, a strong welcome bonus is vitally important to help them get up and running with the best new betting sites.
Typically, this will take the form of a ‘bet and get’ style promotion, in which you register for an account, deposit and bet a specific amount, before being handed X amount in free bet credits when your qualifying wager has settled, e.g. Betano’s bet £10, get £50 offer.
Some other betting sites may offer boosted winnings on your first bet, money back in free bet credits if your first bet loses, or a percentage of your first day’s losses back in free bet tokens, as is the case with BresBet.
As far as new casino websites are concerned, some of the more common welcome bonus types include:
All welcome bonuses, whether sports betting or online casino, come with terms and conditions. It’s important to read these: I always want to know what the T&Cs are before claiming an offer… particularly with regards to wagering requirements.
Wagering requirements dictate how much you need to wager before you are able to withdraw winnings made from bonuses. So, if the bonus amount is £10 and the wagering requirements are 5x, you will need to stake £50 to play through the requirements.
Other common terms and conditions include expiry dates (e.g. how long you have to claim the bonus and/or complete the wagering requirements) and game eligibility. With some welcome offers from new internet casinos, bonus funds can only be used on specific games – while different game categories can contribute more or less to wagering requirements than other.
It’s so important that we all gamble responsibly. Otherwise, we might find ourselves betting more than we can afford, spending more time gambling than we perhaps should or engaging in destructive behaviours like chasing losses.
The best new betting sites, particularly those licensed by the UK Gambling Commission, will offer their customers a variety of tools to help ensure they are gambling responsibly:
There are numerous responsible gambling organisations that can also help. GamCare is an excellent resource of information and instant help, with a dedicated WhatsApp chatline available.
GambleAware is another handy organisation that can help with responsible gambling, while Gamblers Anonymous run in-person meetings in many towns across the UK.
To self-exclude from multiple betting sites and casinos at once, check out GAMSTOP.
What are the advantages of using new betting sites?
New betting sites have the advantage of being able to use new design innovations, as well as implementing the latest cutting edge features, such as Bet Builder and live streaming.
How can I verify if a betting site is licensed in the UK?
Scroll down to the bottom of their homepage, where their UK licence number should be published. Alternatively, head to the UK Gambling Commission’s website and check their register.
What should I consider when choosing a new betting site?
Some of the main factors to consider include bonuses and promotions, usability, features, payment methods, security and compatibility with iOS or Android devices.
How do wagering requirements affect my bonus?
Wagering requirements must be cleared before bonus winnings can be withdrawn. If the bonus amount is £10 and the wagering requirements are 5x, you will need to have total stakes of £50 to be able to cash out.
At The Football Faithful, transparency and accuracy are at the heart of every betting recommendation we publish. Our team of experienced football writers and betting analysts independently research and test each bookmaker before suggesting any welcome offer. Every review, including this bet365 guide, is based on verified information taken directly from the operator’s official site and updated frequently to reflect the latest terms and conditions.
In addition, our content follows strict editorial standards aligned with UK Gambling Commission guidelines, with all offers reviewed for fairness, clarity, and player protection. That’s why readers can rely on The Football Faithful as a trustworthy, up-to-date source when comparing bookmakers and claiming the best football betting promotions available in the UK.
If you want to learn more about betting offers available in the UK right now, you can check out our betting guides:
