Premier League football

How Online Casinos Become Big Names in Football Sponsorships?

Online casinos or gambling operators were always close with sports events. After all, sports betting cannot exist without these competitions. However, the industry grew so much that over half of the sponsors for Premier League are gambling companies.

As a result, seeing the name of a casino on players’ jerseys has become a common sight. Football teams have lots of other sponsors, but for some reason, online casinos seem to dominate in this department. So, let’s see why are these gambling operators are sponsoring so many teams.

Reaching Target Audience

Football has a very diverse audience, however, it mainly consists of middle-aged men. The same can be said for gambling, as operators really want their ads to reach this particular demographic. In other words, most of the online casino players in the Netherlands and other countries where football is popular are men in their 30s, 40s, and 50s. As a result, operators want to really make sure their brand is visible during football matches in order to establish themselves as a trusted business. 

Matches are More Exciting 

Sports betting can make any match more exciting, and people who watch football are more likely to place wagers. In Denmark, there are so-called bedste online casino udbetaling or best online casino payout sites that also offer sports betting options. Given these quick payouts, users can have access to their winnings almost immediately. Moreover, they have live betting available, which makes spectating the events all more enjoyable. 

Managing Clubs is Expensive

It’s important to note that online casinos are not the only party that benefits from these sponsorships. In fact, operating costs for football teams have been on the rise for the past several years, and getting these deals is often vital for their success. Bringing new talent, organizing events, making sure everything follows safety protocols, and simply managing are all expensive. There are lots of other costs involved as football has become showbusiness and people expect additional entertainment at the games. 

Establishing Brand Identity 

The online gambling market is extremely competitive, and since it’s a digital business there is also a lot of concern among players. Many people have been tricked in the past through online fraud and they won’t trust just about any brand out there. One of the key elements for success is brand awareness and brand identity, and sponsoring football teams can help online casinos in this area. Those operators that finance big events have a bigger user base, and people don’t have to think twice before making an account on that site.   

Another important part of the equation is PR or how that brand is identified. By supporting the teams everyone loves, these online casinos gain positive association. This is extremely important to them, especially in the current climate. Gambling is a controversial topic and it’s often associated with its negative aspects, so doing something good for the community is their way of tipping the scale in another direction.   


Online casinos can’t simply advertise like other businesses, as they need to make sure their ad campaign is not too visible to the younger population. That’s why increasing their brand visibility on sports matches is crucial for them. 

Additionally, by sponsoring teams or using players as brand ambassadors, they can get more users. People love the idea that they are indirectly supporting their favorite team by spending money in an online casino. So, simply by attaching their brand to a certain club gambling operators can gain a lot. At the same time, that team will have more funds or resources to grow, bring new players, and put on a better show for its fans. 

Read – Rating all of Arsenal’s captains in the Premier League era

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